FAQs
What is the role of an Account Based Marketing Manager at Instructure?
The Account Based Marketing Manager at Instructure is responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue within those accounts. They work closely with Sales, Portfolio Marketing, and ABM tools to develop strategies and tactics designed to penetrate targeted accounts.
What qualifications are required for the Account Based Marketing Manager position at Instructure?
The ideal candidate should have a minimum of 10 years of marketing experience in digital marketing, demand generation, and/or ABM, preferably in high-tech B2B SaaS. Experience in the Education industry or Ed Tech is a plus. Strong project management, organization, and communication skills are required, along with proficiency in major marketing technologies such as SFDC, Marketo, Demandbase, and others.
What benefits are offered to Account Based Marketing Managers at Instructure?
Instructure offers competitive salary, equity, 401k, medical, dental, and life insurance, HSA program, vision, voluntary life, AD&D, tuition reimbursement, paid time off, flexible work schedules, and a LifeStyles Spending Account. The final salary is subject to location and experience.
What is the hiring process for the Account Based Marketing Manager position at Instructure?
All Instructure employees are required to successfully pass a background check upon being hired. The hiring process may involve multiple interviews with the Marketing, Sales, and Executive teams to assess qualifications, experience, and fit for the role. Successful candidates will be notified of the next steps in the onboarding process.