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Account Based Marketing Manager (ABM)

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Instructure

Jul 1

  • Job
    Full-time
    Expert Level
  • Marketing
  • $100K - $120K
  • Quick Apply

AI generated summary

  • You need 10+ years in digital marketing, B2B SaaS, and ABM, with Ed Tech a plus. Strong project management, communication, and testing skills are key. Proficient in SFDC, Marketo, and other marketing technologies. Strong reporting and analysis abilities required.
  • You will develop and execute targeted ABM programs, work with Sales teams, gather analytics, and provide ongoing insights to drive pipeline revenue and promote ABM best practices.

Requirements

  • Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS
  • ABM experience in Education industry or Ed Tech moves you to the top of the list
  • Strong project management, organization, and time management skills required
  • Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO
  • Excellent attention to detail, ability to self-manage, problem-solving skills required
  • Strong willingness to test, optimize, and improve ABM programs
  • Experience executing innovative multi-channel marketing programs for enterprise accounts
  • Experience with account targeting and segmentation
  • Strong reporting capabilities and the ability to provide insights and analyze ABM programs
  • Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement
  • High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
  • Bachelor's degree in marketing, business, or comparable education/experience

Responsibilities

  • Work with Sales, Portfolio Marketing, and within our ABM tools to identify meaningful accounts to target with an ABM strategy
  • Develop custom messaging and engagement plans in targeted ABM accounts
  • Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution (strategy, timeline, budget, design and content support, campaign development, and campaign measurement)
  • Gather and coordinate analytics across various platforms (Demandbase, SFDC, Marketo, Outreach, Google) and with teams like Sales, Customer Success, SDRs, and others to gather account insights
  • Work with Marketing Operations and Sales to ensure campaigns are targeted to the right people and that we have the right contacts in the database
  • Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
  • Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads
  • Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others
  • Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure

FAQs

What is the role of an Account Based Marketing Manager at Instructure?

The Account Based Marketing Manager at Instructure is responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue within those accounts. They work closely with Sales, Portfolio Marketing, and ABM tools to develop strategies and tactics designed to penetrate targeted accounts.

What qualifications are required for the Account Based Marketing Manager position at Instructure?

The ideal candidate should have a minimum of 10 years of marketing experience in digital marketing, demand generation, and/or ABM, preferably in high-tech B2B SaaS. Experience in the Education industry or Ed Tech is a plus. Strong project management, organization, and communication skills are required, along with proficiency in major marketing technologies such as SFDC, Marketo, Demandbase, and others.

What benefits are offered to Account Based Marketing Managers at Instructure?

Instructure offers competitive salary, equity, 401k, medical, dental, and life insurance, HSA program, vision, voluntary life, AD&D, tuition reimbursement, paid time off, flexible work schedules, and a LifeStyles Spending Account. The final salary is subject to location and experience.

What is the hiring process for the Account Based Marketing Manager position at Instructure?

All Instructure employees are required to successfully pass a background check upon being hired. The hiring process may involve multiple interviews with the Marketing, Sales, and Executive teams to assess qualifications, experience, and fit for the role. Successful candidates will be notified of the next steps in the onboarding process.

Instructure

Education
Industry
1001-5000
Employees
2008
Founded Year

Mission & Purpose

Instructure is a technology company that develops innovative software solutions for educational institutions and businesses. Their primary product, Canvas, is a widely used learning management system (LMS) that facilitates online teaching, learning, and administrative functions. Instructure's ultimate mission is to enhance education through modern technology, making learning more accessible and effective for students and educators alike. Their purpose is to empower teachers, administrators, and learners by providing tools that streamline educational processes and improve learning outcomes.

Culture & Values

  • Openness

    We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors.

  • Relationships

    We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first.

  • Equality

    We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.

  • Ownership

    We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat.

  • Simplicity

    Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter.