FAQs
What is the primary role of the Account Director - Influencer Marketing at Edelman?
The primary role of the Account Director - Influencer Marketing is to develop and execute strategic influencer marketing plans, manage client relationships, and oversee influencer programs that amplify campaigns. The director will also create cross-channel content strategies, build market toolkits, and ensure high-quality campaign execution.
What qualifications are needed for this position?
Candidates should have a minimum of 6-8 years of experience in an agency setting or related field, with proven expertise in influencer marketing. A strong background in developing influencer relationships, strategizing brand content, and working with both consumer and B2B clients is essential.
What language skills are required for the Account Director position?
Strong communication skills are required in both German and English, as the role involves developing high-quality strategy, writing documents and proposals, and managing junior and mid-level team members.
What are the key responsibilities of the Account Director?
Key responsibilities include writing digital proposals and plans for social, content, and influencer activities, maintaining relationships with influencers, managing client projects and campaigns, collaborating with analytics and creative teams, ensuring quality content delivery, mentoring junior team members, and contributing to client growth.
What kind of experience is preferred regarding influencer marketing?
The ideal candidate should have a proven record of developing influencer relationships, creating evergreen campaigns to track ROI, and experience in negotiating with influencers. Familiarity with both earned and paid media, as well as emerging digital trends, is also preferred.
How does Edelman support work-life balance for this position?
Edelman offers a hybrid working model, allowing for flexibility in working hours and locations, as well as the ability to compensate overtime with free time. The company also provides wellness initiatives like a free premium subscription to the CALM app.
What opportunities for growth does this position offer?
This role offers significant opportunities for growth within the digital team, including the potential for professional development through mentoring junior team members and taking on greater leadership responsibilities over time.
What is the work culture like at Edelman?
Edelman fosters an LGBTIQ+ friendly working environment and is committed to diversity, equity, and inclusion (DEI). The company also emphasizes sustainability and offers various initiatives for female empowerment and training programs in leadership and management.
What tools or resources will the Account Director have access to?
The Account Director will have access to a digital training platform, resources on community and culture, leadership, and management, as well as the choice between Apple or Microsoft products for their work-related activities.
Will the Account Director work independently or as part of a team?
The Account Director will work as part of a diverse digital team, collaborating with various specialists, including analytics, insights, and creative teams, while also leading and managing projects and junior team members.