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Account Director - Influencer Marketing (m/f/d)

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Edelman

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Berlin, +4
  • Quick Apply

AI generated summary

  • You need 6-8 years in agency or tech media with influencer marketing, strong communication skills in German and English, strategic counseling experience, and knowledge of digital trends.
  • You will write proposals, manage influencer programs, maintain client relationships, oversee project execution, mentor junior team members, and contribute to new business pitches.

Requirements

  • Minimum of 6-8 years’ experience in an agency setting, technology media, or related field; Influencer Marketing experience
  • Proven record in developing influencer relationships, strategising, developing brand content and evergreen campaigns to track ROI and negotiations
  • Experience across both consumer and B2B clients
  • Strong communications skills, verbal and written in German and English - able to develop high-quality strategy, write documents and proposals and manage junior / mid team members.
  • The ability and experience to provide clients with clear, confident, and well-informed strategic counsel and excellent negotiation skills and ability to manage expectations against budgets / results.
  • Strong knowledge of the digital landscape including platforms and technology
  • A solid understanding of the principles of content and influencer marketing, with the ability to convey them both internally and to clients.
  • Experience working in collaboration with both earned and paid.
  • A curiosity to keep up with the digital trends & influencer trends (e.g. virtual influencer, B2B influencer, creators etc.), emerging platforms and changing audience behaviours.

Responsibilities

  • Write digital proposals and plans for social, content and influencer activities – both stand-alone campaigns and integrated creative campaigns; develop digital / influencer strategies, channel recommendations and content frameworks and always-on content programs
  • Maintain relationships with influencers and management agencies, executing small and large influencer programs from start to finish
  • Expert at managing client projects and campaigns. This includes setting a clear process, effective management of team, accurate scoping and financial management.
  • Work with analytics and insights specialists to inform strategic recommendations; collaborate with creative and content teams, counselling on channels, format, and execution; align with the paid media team on channel and amplification
  • Build relationships and trust with clients through the client teams, and confidently present strategic recommendations. Be on hand as a digital / influencer lead through the execution process.
  • Ensure quality content is delivered by influencers and our in-house content team
  • Write proposals and plans for clients for influencer and content activation programs, to upsell to clients.
  • Nurture and grow junior team members, through mentoring and upskilling
  • Contribute to client growth by selling in, and influencing the wider digital output
  • Work on new business pitches including RFI / RFP proposals.

FAQs

What is the primary role of the Account Director - Influencer Marketing at Edelman?

The primary role of the Account Director - Influencer Marketing is to develop and execute strategic influencer marketing plans, manage client relationships, and oversee influencer programs that amplify campaigns. The director will also create cross-channel content strategies, build market toolkits, and ensure high-quality campaign execution.

What qualifications are needed for this position?

Candidates should have a minimum of 6-8 years of experience in an agency setting or related field, with proven expertise in influencer marketing. A strong background in developing influencer relationships, strategizing brand content, and working with both consumer and B2B clients is essential.

What language skills are required for the Account Director position?

Strong communication skills are required in both German and English, as the role involves developing high-quality strategy, writing documents and proposals, and managing junior and mid-level team members.

What are the key responsibilities of the Account Director?

Key responsibilities include writing digital proposals and plans for social, content, and influencer activities, maintaining relationships with influencers, managing client projects and campaigns, collaborating with analytics and creative teams, ensuring quality content delivery, mentoring junior team members, and contributing to client growth.

What kind of experience is preferred regarding influencer marketing?

The ideal candidate should have a proven record of developing influencer relationships, creating evergreen campaigns to track ROI, and experience in negotiating with influencers. Familiarity with both earned and paid media, as well as emerging digital trends, is also preferred.

How does Edelman support work-life balance for this position?

Edelman offers a hybrid working model, allowing for flexibility in working hours and locations, as well as the ability to compensate overtime with free time. The company also provides wellness initiatives like a free premium subscription to the CALM app.

What opportunities for growth does this position offer?

This role offers significant opportunities for growth within the digital team, including the potential for professional development through mentoring junior team members and taking on greater leadership responsibilities over time.

What is the work culture like at Edelman?

Edelman fosters an LGBTIQ+ friendly working environment and is committed to diversity, equity, and inclusion (DEI). The company also emphasizes sustainability and offers various initiatives for female empowerment and training programs in leadership and management.

What tools or resources will the Account Director have access to?

The Account Director will have access to a digital training platform, resources on community and culture, leadership, and management, as well as the choice between Apple or Microsoft products for their work-related activities.

Will the Account Director work independently or as part of a team?

The Account Director will work as part of a diverse digital team, collaborating with various specialists, including analytics, insights, and creative teams, while also leading and managing projects and junior team members.

Edelman

Marketing & Advertising
Industry
5001-10,000
Employees
1952
Founded Year

Mission & Purpose

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Culture & Values

  • The Relentless Pursuit of Excellence

    Bringing the best of ourselves and partners to our clients.

  • The Freedom to be Constantly Curious

    Tenacious, flexible and thorough approach that drives creativity and growth for clients and ourselves.

  • The Courage to do the Right Thing

    Trusted and resilient partner, committed to building a diverse, equitable and inclusive workforce, that prioritizes the wellbeing of ourselves and our colleagues.

  • The Commitment to Positively Impact Society

    Performing our work with an environmental conscience, and a sense of tolerance, fairness and equality.