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Activation Category Manager

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L'Oréal

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Melbourne

AI generated summary

  • You need FMCG experience in Category, Trade, or Account Management, strong analytical and project management skills, commercial acumen, attention to detail, and stakeholder engagement abilities.
  • You will create GTM strategies, track sales targets, design activation plans, define assortments, consult on promotions, manage retailer relationships, and participate in forecasting meetings.

Requirements

  • You have prior experience within Category Management, Trade/Brand Management or Account management or similar within an FMCG/ retail environment
  • You have high attention to detail and data analytics skills
  • Strong stakeholder management skills to influence and engage with core stakeholders
  • Strong project management skills
  • You will have a willingness to own the strategic level direction whilst maintaining a passion excellent execution
  • You have strong commercial acumen with proven track record of achieving results

Responsibilities

  • Create the GTM Category Strategy and brand activation per channel (aligned with the total category, strategy, brand ambitions, and in collaboration with BMs). Differentiate by retailer where appropriate, based on customer and shopper expertise.
  • Define, own and track the sell out and market share target at category, brand and customer level (aligned with divisional targets).
  • Design launch activation plans and hero SKU animation via shopper marketing initiatives. Maintain a yearly calendar of activation plans across each customer/brand giving visibility across the business.
  • Define the assortment master plan at category and brand level for all activations, in consultation with Marketing and RGM.
  • Consult with the RGM team to define the promotional guardrail strategy and any changes throughout the cycle.
  • Consult with Marketing and RCM’s on FDL’s, providing guidance on off location timings, mix and run rates.
  • Define POS/Category Event plans, including budget planning, S&OP forecasting for off locations, collaborating with the Merchandising/POS managers to develop the execution materials required for activation.
  • Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.
  • Ensure alignment to category activation plans with brand teams.
  • Support CSH in gap closing category initiatives to accelerate customers or brands to achieve business targets.
  • Responsible for the trade marketing relationship with retailers; in collaboration with NAMs, present to retailers our GTM strategy and support NAM with selling stories to commercially land activation plans.
  • Participate in monthly S&OP meetings (FCM) to ensure customer forecasts reflect the activation & promotional plans.

FAQs

What is the main focus of the Activation Category Manager role?

The main focus is to lead the go-to-market strategy and brand activation per customer in order to deliver market share winning plans for the Consumer Products Division.

What experience is required for this position?

Candidates should have prior experience in Category Management, Trade/Brand Management, Account Management, or similar roles within an FMCG/retail environment.

Is there a focus on sustainability within the role?

Yes, the L'Oréal Consumer Products Division emphasizes the importance of sustainable beauty as part of its mission.

What kind of skills are necessary for success in this role?

Candidates should possess high attention to detail, data analytics skills, strong stakeholder management, project management skills, and strong commercial acumen.

Are there opportunities for professional development and health benefits?

Yes, there are health and wellbeing programs, as well as access to corporate discounts and an annual product allowance.

Will I work with retailers as part of this role?

Yes, the Activation Category Manager will be responsible for managing trade marketing relationships with retailers and presenting GTM strategies to them.

How often will the Activation Category Manager participate in meetings related to forecasts and promotions?

The role includes participation in monthly S&OP meetings to ensure customer forecasts reflect activation and promotional plans.

Are there flexible work arrangements available for this position?

Yes, flexible work arrangements will be considered for this role, acknowledging the need for adjustments or accommodations if necessary.

What are the perks associated with this job?

Perks include profit sharing, life insurance, a hybrid work environment, access to an on-site gym and café, health & wellbeing programs, and corporate discounts.

How does L'Oréal ANZ support diversity and inclusion?

L'Oréal ANZ embraces equal opportunity and actively encourages applications from individuals regardless of gender, ethnicity, religious beliefs, or disability.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.