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Ad Operations Manager

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dentsu

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You must ensure optimal campaign performance, manage client relationships, maintain data compliance, deliver training, and provide expertise in digital platforms and tracking solutions.
  • You will manage digital campaign setup and performance, ensure compliance, track results, build client relationships, deliver training, and drive operational excellence in ad operations.

Requirements

  • Ensures digital campaigns are trafficked effectively to achieve expected performance targets
  • Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. GCM)
  • Ensures campaigns are set up correctly and ad creative are in the correct format
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
  • Oversees the campaigns' performance against client key performance indicators
  • Develops and maintains relationships with client team and other disciplines to nurture performance growth
  • Drives effective client relationships with accurate and timely performance communication
  • Delivers accurate campaign setups and thorough testing
  • Manages and prioritises the executive and analyst workflow
  • Ensures best in class delivery of Ad Ops work
  • Builds strong relationships across client services team and with client
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
  • Communicates and manages relationships with internal and external clients
  • Communicates and manages relationships and training with media partners
  • Ensures all campaigns are trafficked in compliance with established data taxonomies
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google)
  • Deploys site side tracking across multiple tag management solutions (e.g. GTM)
  • Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
  • Supports a culture of operational excellence in all client operations processes and activities
  • Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
  • Collaborate with 3rd party suppliers, including digital agencies and partners
  • Develops key media owner and senior client relationships to enhance our offering
  • Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists
  • Attend key client meetings with campaign managers
  • Drive effective collaboration across account manager teams
  • Integrate and articulate digital thinking, platforms and solutions within the planning teams
  • Establish innovative shared strategy products and processes

Responsibilities

  • Ensures digital campaigns are trafficked effectively to achieve expected performance targets
  • Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. GCM)
  • Ensures campaigns are set up correctly and ad creative are in the correct format
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
  • Oversees the campaigns' performance against client key performance indicators
  • Develops and maintains relationships with client team and other disciplines to nurture performance growth
  • Drives effective client relationships with accurate and timely performance communication
  • Delivers accurate campaign setups and thorough testing
  • Manages and prioritises the executive and analyst workflow
  • Ensures best in class delivery of Ad Ops work
  • Builds strong relationships across client services team and with client
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
  • Communicates and manages relationships with internal and external clients
  • Communicates and manages relationships and training with media partners
  • Ensures all campaigns are trafficked in compliance with established data taxonomies
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google)
  • Deploys site side tracking across multiple tag management solutions (e.g. GTM)
  • Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
  • Supports a culture of operational excellence in all client operations processes and activities.
  • Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
  • Collaborate with 3rd party suppliers, including digital agencies and partners
  • Develops key media owner and senior client relationships to enhance our offering
  • Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
  • Attend key client meetings with campaign managers.
  • Drive effective collaboration across account manager teams.
  • Integrate and articulate digital thinking, platforms and solutions within the planning teams
  • Establish innovative shared strategy products and processes.

FAQs

What is the primary purpose of the Ad Operations Manager role?

The primary purpose of the Ad Operations Manager role is to effectively manage the implementation and execution of Ad Ops strategies while maintaining day-to-day communication with clients to help achieve their goals.

What are the key responsibilities of the Ad Operations Manager?

Key responsibilities include ensuring effective trafficking of digital campaigns, owning implementation of Ad Operation recommendations, tracking and reporting on campaign results, overseeing campaign performance, and building relationships with clients and team members.

What type of work environment is offered for this position?

The position is based in Cape Town and is full-time on a permanent contract.

What skills or expertise are required for this position?

The role requires subject matter expertise in at least one connected tech stack (e.g., Google), experience with tag management solutions (e.g., GTM), and strong analytical, communication, and relationship-building skills.

How does the Ad Operations Manager support client relationships?

The Ad Operations Manager drives effective client relationships through accurate and timely performance communication, proactive monitoring of client data, and by participating in key client meetings with campaign managers.

Is there an opportunity for training within this role?

Yes, the Ad Operations Manager is responsible for delivering ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technologies.

Will the Ad Operations Manager collaborate with external partners?

Yes, the role involves collaboration with third-party suppliers, including digital agencies and partners, to enhance service offerings and operational excellence.

What is the focus of the reporting and insights responsibilities?

The Ad Operations Manager is responsible for ensuring monthly reporting and insights sessions take place, with actionable outcomes implemented by specialists to improve campaign performance.

How does this role contribute to operational excellence?

The Ad Operations Manager supports a culture of operational excellence by ensuring accurate and consistent delivery of services, managing workflow effectively, and engaging in problem-solving sessions to resolve issues.

What is Amplifi's approach to client engagements?

Amplifi's approach involves driving effective collaboration across account manager teams, integrating digital thinking into planning, and establishing innovative shared strategy products and processes.

Marketing & Advertising
Industry
10,001+
Employees

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