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Ads Specialist

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Canonical

Yesterday

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Hamburg
    Remote

AI generated summary

  • You must be proficient in ad platforms, experienced in lead generation, A/B testing, and analytics, with strong interpersonal skills, a growth mindset, and willingness to travel.
  • You will support the marketing team in setting up and tracking paid campaigns, monitor budgets and performance, enhance automation and AI, and develop a top-tier adtech stack.

Requirements

  • Proficiency with all ad platforms (Google, LinkedIn, Meta...)
  • Familiarity with campaign tracking and analytics tools
  • Experience driving successful lead generation campaigns.
  • Experience with A/B testing and data-driven decision making.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • A growth mindset - someone who is not afraid to think big and take on risks
  • Engagement with the latest trends in marketing technology
  • Willingness to travel up to 4 times a year for internal events

Responsibilities

  • Support marketing team members with setting up and monitoring paid campaigns
  • Monitor paid performance and budgets across the Marketing team
  • Build on automation and AI to improve paid performance
  • Develop Canonical's adtech stack to industry leading standard

FAQs

Do we support remote work?

Yes, Canonical has been a fully remote working environment since 2004.

What is the primary focus of the Ads Specialist role?

The primary focus of the Ads Specialist role is to own and manage the paid marketing strategy, supporting the marketing team with campaign setup and monitoring paid performance.

What qualifications are required for this position?

The ideal candidate should have proficiency with all ad platforms (Google, LinkedIn, Meta), familiarity with campaign tracking and analytics tools, and experience in driving successful lead generation campaigns.

Is there an opportunity for professional development?

Yes, Canonical provides a personal learning and development budget of $2,000 per annum for team members.

Will I need to travel for this role?

Yes, there is a willingness to travel up to 4 times a year for internal events.

What kind of company culture does Canonical promote?

Canonical promotes a culture of ownership, collaboration, learning, curiosity, and a growth mindset, valuing innovation and diverse perspectives.

How does Canonical ensure fair compensation?

Canonical's compensation philosophy ensures equity across the global workforce, with base pay depending on various factors including location, experience, knowledge, and skills.

Are there any additional benefits provided?

Yes, in addition to competitive base pay, Canonical offers annual compensation reviews, recognition rewards, parental leave, an Employee Assistance Programme, and travel opportunities to meet colleagues.

What is expected of candidates in terms of their mindset?

Candidates should have a growth mindset, being open to thinking big, taking risks, and being engaged with the latest trends in marketing technology.

What reporting structure does this role have?

This role sits in the Marketing team and reports to the Growth Engineering Manager.

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Canonical

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.