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Advertising Specialist

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Fidelity Canada

9d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need strong digital ad strategy skills, 3+ years in marketing/advertising, detail-oriented problem solver, experience with various ad platforms, and proficiency in Microsoft Office and Adobe tools.
  • You will manage ad campaigns, collaborate across teams, analyze audience insights, optimize media spend, report performance, and ensure budget reconciliation with partners.

Requirements

  • Thorough understanding of paid digital strategy, mobile and social media channels.
  • Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
  • The position requires strong analytical and problem-solving skills.
  • Demonstrate an innovative, collaborative, and proactive mindset.
  • The ability to manage multiple priorities in an ever-changing environment and meet deadlines.
  • Must be very detail oriented and can work well under pressure.
  • Strong Microsoft Office skills. Adobe AdCloud, Adobe Analytics and Audience Manager skills required.
  • Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.
  • Experience with 3rd party ad serving technology (e.g. DoubleClick).
  • Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.
  • 3+ years’ experience.
  • University Degree in Marketing or Advertising or equivalent experience.
  • Marketing or advertising experience utilizing the following media paid search, paid social, programmatic and direct display/video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.
  • Strong project management skills.
  • Financial services experience is a strong asset.
  • Advertising and/or Media Agency experience is a strong asset.
  • Current work authorization for Canada is required for all openings.

Responsibilities

  • Campaign Management, Execution and Strategy
  • Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e. paid/owned/earned).
  • Be the subject matter expert in one or more paid media channels - social, search, programmatic.
  • Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.
  • Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments.
  • Leverage internal & external data sources to ensure media plans are based on insight and learning.
  • Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
  • Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.
  • Operational Expertise
  • Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels (i.e. paid search, paid social, programmatic display/video, etc.) to maximize digital marketing effectiveness.
  • Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time.
  • Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising.
  • Data focused leverage internal & external data sources to ensure media plans are rooted in insight & learning.
  • Develop test & learn media tactics with agency, to promote continued learning and optimizations.
  • Understanding of tagging and ad trafficking systems, codes, and processes.
  • Campaign Reporting
  • Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc.
  • Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations.
  • Make recommendations to optimize ad spend, ad copy or ad placements, as warranted by research and metrics.
  • Budget reconciliation and management
  • Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing.
  • Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments.
  • Work closely with Manager, Digital Advertising to ensure media budget stays on track.

FAQs

Do we support remote work?

Yes, we do remote work in a hybrid format.

What is the main responsibility of the Advertising Specialist?

The main responsibility of the Advertising Specialist is to execute digital media advertising campaigns in support of Fidelity Investments Canada.

What qualifications are required for this position?

A university degree in Marketing or Advertising or equivalent experience, along with 3+ years of experience in marketing or advertising, particularly in paid search, paid social, and programmatic media.

Is financial services experience considered an asset for this role?

Yes, experience in the financial services sector is considered a strong asset for this role.

What tools and platforms should candidates be familiar with?

Candidates should have strong skills in Microsoft Office, Adobe AdCloud, Adobe Analytics, Audience Manager, and experience with ad platforms such as Meta, Google Ads, LinkedIn, and others.

What kind of work environment can employees expect?

Employees can expect a diverse and inclusive work environment that values and supports personal and professional growth.

Is there a focus on data analysis in this role?

Yes, the role requires strong analytical skills to optimize campaign performance and make data-driven recommendations based on audience insights.

Are accommodations available during the application process?

Yes, accommodations are available on request for candidates taking part in the selection process.

How does Fidelity Canada ensure campaign effectiveness?

Fidelity Canada ensures campaign effectiveness by collaborating with internal teams, leveraging insights, optimizing media plans in real-time, and providing consistent reporting for campaign analysis.

What awards has Fidelity Canada received?

Fidelity Canada has received numerous awards, including being recognized as one of Canada’s Top 100 Employers and receiving certifications for diversity and inclusion in the workplace.

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Fidelity Canada

Finance
Industry
1001-5000
Employees
1987
Founded Year

Mission & Purpose

Fidelity Canada provides investment management services, offering a wide range of mutual funds, ETFs, and other financial products to help individuals and institutions achieve their financial goals. Their mission is to build better financial futures by delivering superior investment solutions, backed by in-depth research and expert management. Fidelity is committed to supporting investors with innovative strategies and personalized service, ensuring they can navigate complex markets and grow their wealth with confidence.