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Advocacy & Influencer Manager – Luxe (m/w/d)

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L'Oréal

2mo ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Düsseldorf

AI generated summary

  • You need 2+ years in social media and influencer marketing, excellent communication skills, digital expertise, strong project management, creativity, and the ability to inspire change.
  • You will manage marketing and PR for Couture Fragrances, develop Omni-Channel strategies, oversee influencer partnerships, plan campaigns, analyze performance, scout trends, and organize events.

Requirements

  • Mindestens 2 Jahre relevante Berufserfahrung im Bereich Social Media und Influencer Marketing
  • Exzellente Kommunikations- und Networking Fähigkeiten sowie Fähigkeit zur Schaffung von Schnittstellen
  • Stark ausgeprägte Digital-Expertise sowie Affinität zu neuen Medien und Tools
  • Herausragende Projektmanagement- & Analyse Skills
  • Spaß an unternehmerischem Handeln und Kreativität
  • Fähigkeit Veränderungen voranzutreiben und andere zu inspirieren

Responsibilities

  • Seite an Seite mit den Kolleg:innen aus Marketing und Digital Media Communications verantwortest Du Couture Fragrances Marketing & PR auf Social Media, digitalen Kanälen, und Events.
  • Durch gezielte Kooperation mit den geeignetsten Creator:innen prägst Du die Marken und förderst das Wachstum.
  • Du entwickelst neue, zielgruppenrelevante Omni-Channel Kommunikationskonzepte und baust eine starke Influencer Squad auf, um so sicherzustellen, dass unsere Couture Marken als Top of Mind Fragrance bei den Konsument:innen in Deutschland wahrgenommen werden.
  • Verantwortung für Influencer Marketing Couture Fragrances
  • Strategische Partnerschaften: Du identifizierst Top-Influencer:innen, Brand Faces & PR-Partner:innen und baust langfristige Beziehungen zu diesen auf.
  • Kampagnenmanagement: Du planst und realisierst kreative Social-Media-Kampagnen von A bis Z – von Always-on-Aktivitäten bis hin zu großen Launches. Dabei steuerst du Agenturen und stellst eine verkaufsstarke Online- und Offline-Verknüpfung sicher.
  • Performance-Analyse: Du analysierst und bewertest die Performance unserer Social-Media-Aktivitäten anhand relevanter KPIs. Zudem erstellst Du aussagekräftige Reportings und leitest Handlungsempfehlungen ab.
  • Trendscouting: Du behältst aktuelle Social-Media-Trends und neue Technologien im Blick. Du entwickelst und implementierst eine innovative Social-Media-Strategie für Couture Fragrance, um nachhaltiges Wachstum zu generieren.
  • Eventmanagement: Du veranstaltest regelmäßig digitale oder physische Influencer / PR Events um exklusive Einblicke in die Duftwelt von Couture Fragrance zu gewähren.

FAQs

What is the main focus of the Advocacy & Influencer Manager role at L'Oréal Luxe?

The main focus of the role is to establish Valentino and Mugler as "Love"-Brands through strategic partnerships and effective marketing and PR campaigns on social media and digital channels.

What type of experience is required for this position?

A minimum of 2 years of relevant experience in Social Media and Influencer Marketing is required.

What are the key responsibilities of the Advocacy & Influencer Manager?

Key responsibilities include managing influencer marketing, planning and executing social media campaigns, performance analysis, trend scouting, and organizing influencer and PR events.

Is experience in project management necessary for this role?

Yes, strong project management skills are essential for successfully executing campaigns and coordinating with various stakeholders.

Will the selected candidate be responsible for influencer partnerships?

Yes, the candidate will identify and build long-term relationships with top influencers, brand faces, and PR partners.

What kind of work environment can candidates expect at L'Oréal?

Candidates can expect a cooperative and open work culture with a strong team spirit, focusing on professional development and growth opportunities.

Are there opportunities for professional development in this role?

Yes, L'Oréal offers individual personal and professional development opportunities, including a steep learning curve and various national and international growth perspectives.

Is the position permanent?

Yes, the position offers an indefinite employment contract within a growing market.

What kind of benefits does L'Oréal provide?

L'Oréal offers an attractive and competitive salary, a comprehensive range of social benefits, and a voluntary profit-sharing scheme.

How does L'Oréal approach diversity and inclusion in the workplace?

L'Oréal is committed to equal opportunity, diversity, and inclusion, actively preventing discrimination and harassment based on various protected characteristics.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.