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Analyst, Consumer Insights

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NBCUniversal

1mo ago

  • Job
    Full-time
    Junior Level
  • Quick Apply

AI generated summary

  • You should have a Bachelor's in a relevant field, 1+ years in market research, strong writing skills, basic stats knowledge, and be detail-oriented with great collaboration skills.
  • You will analyze marketing strategies, enhance audience insights, collaborate with stakeholders, expand research skills, and drive movie ticket sales for customer growth and engagement.

Requirements

  • Must love movies and be familiar with the Theatrical & Streaming landscape
  • Bachelor’s degree required in a relevant field (Business, Market Research, Psychology, Sociology, Statistics, etc.)
  • 1+ years of experience in market research and data analysis (includes internship experience), contributing to the analysis and completion of complex projects
  • Excellent writing and storytelling skills
  • Basic statistics knowledge and experience
  • Proven collaboration and interpersonal skills
  • Ability to juggle multiple projects simultaneously
  • Mastery of Microsoft Office suite
  • Master's Degree a plus
  • Experience using survey and data analysis tools such as Qualtrics, Displayr a plus
  • Experience using syndicated tools such as comScore, MRI Simmons a plus
  • Be able to thrive in a fast-paced, changing environment
  • Detail oriented and deadline driven
  • Team player with a positive attitude
  • Experience effectively interacting with different, complex teams

Responsibilities

  • - Conduct meaningful analysis: Contribute to optimizing marketing across all the Fandango portfolio, informing audience insights, creative optimization, marketing positioning, etc.
  • - Drive impact: Contribute to a team playing a critical role in driving movie ticket sales and delivering on Fandango strategic goals for customer growth and engagement
  • - Broaden your research knowledge: Expand your primary research skills and experience as you learn how to solve problems through creative research design and data analysis
  • - Gain experience partnering with internal stakeholders: Build relationships with stakeholders like brand, public relations, product and analytics and partner with them to help achieve their objectives
  • - Work with smart people and industry experts: Collaborate with experts across many different teams both at Fandango and within the greater NBCU organization
  • - Achieve career & professional growth: Access resources to build on your research skills and develop your career

FAQs

What is the job title for this position at NBCUniversal?

The job title is Analyst, Consumer Insights.

Is this position part of a specific team within the company?

Yes, this position is part of the Consumer Insights team.

What are the primary responsibilities of the Analyst, Consumer Insights?

The Analyst will support primary research projects, conduct robust analysis, and assist in driving strategic decision-making related to various business initiatives across the Fandango portfolio.

What qualifications are required for this role?

A Bachelor's degree in a relevant field, 1+ years of experience in market research and data analysis, excellent writing and storytelling skills, and basic knowledge of statistics are required.

What is the salary range for this position?

The salary range for this position is $62,000 to $80,000.

Is a Master’s degree preferred for this role?

Yes, a Master's degree is considered a plus for this role.

Are there specific tools or software that candidates should be familiar with?

Experience with survey and data analysis tools such as Qualtrics and Displayr, as well as syndicated tools like comScore and MRI Simmons, is a plus.

How important is a passion for movies in this role?

A love for movies and familiarity with the Theatrical and Streaming landscape is essential for this position.

What is the work environment like for this position?

This position is designated as hybrid, with a minimum expectation of contributing from the office three days per week.

What types of benefits does NBCUniversal offer for this position?

NBCUniversal offers company-sponsored benefits including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and various other discounts and perks.

NBCUniversal

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Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.