FAQs
What kind of projects will the Analyst, Research Strategy & Analysis be involved in?
The analyst will support projects related to SPT's Superhero, Sci-Fi, Fantasy, and Lifestyle Unscripted series, including trend identification, landscape opportunity analysis, concept testing, content promotion, and performance analyses.
What qualifications are required for this position?
Candidates should have 2-3+ years of experience in media and entertainment research, consumer insights, or market research, a bachelor's degree in a related field, and a passion for film and television.
What tools and software should candidates be familiar with?
Candidates should be proficient in analytical tools such as Tableau and the Microsoft Office suite (PowerPoint, Excel, Outlook, Word). Familiarity with Nielsen Ratings, Ad Intel, and consumer & audience insight tools is also beneficial.
What are the key responsibilities for this role?
Key responsibilities include conducting qualitative and quantitative research, producing performance reports, analyzing content trends, leveraging social media listening, and creating impactful presentations.
What is the anticipated salary range for this position?
The anticipated base salary for this position is between $71K to $92K, depending on various factors including qualifications and experience.
What kind of data analysis will the analyst be expected to perform?
The analyst will track series performance, analyze viewing and consumption data, conduct social listening, and utilize syndicated consumer insights to answer business questions and improve content positioning.
Is a specific educational background preferred for this role?
Yes, a bachelor's degree is required, preferably in fields such as Marketing, Economics, Social Sciences, Statistics, Data Sciences, or related areas.
What personal attributes are preferred for candidates applying to this position?
Candidates should have a flexible, collaborative personality, strong communication skills, a proactive work ethic, and a growth mindset, coupled with passion and curiosity for the media landscape.
Will the role involve collaboration with other teams?
Yes, the analyst will work closely with the Director and other teams, including Corp Development & SPT Finance, to support key SPT series throughout their lifecycles.
What types of research methods should the candidate be familiar with?
The candidate should be familiar with both qualitative and quantitative primary research methods, as well as secondary data analysis techniques.