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Analyst, Restaurant Trade & Industry Marketing

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American Express

3mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need 5 years in a high-growth environment, experience in experiential marketing, restaurant marketing, strong project management, leadership skills, and an analytical mindset. Degree required, MBA preferred.
  • You will support restaurant trade events, manage logistics, collaborate with teams, track KPIs, analyze performance, and engage with restaurant partners, including some travel for priority city events.

Requirements

  • 5 years of relevant work experience in a high-growth environment
  • Understanding and familiarity with experiential marketing for global brands
  • Restaurant marketing and event management is a plus
  • Seasoned event producer with an extreme eye for detail
  • Knowledge and experience in the dining industry, up to date with current trends
  • Strong organization, partnership and project management skills with an ability to deliver results and work on multiple projects in parallel
  • Proven ability leading and managing innovative and effective marketing programs that generate results
  • Experience managing agency partnerships and developing strong relationships across cross functional teams
  • Strong leadership and relationship skills across multiple cross-functional partners
  • Strong analytical skills and ability to isolate what matters and identify the opportunity
  • Bachelor’s Degree required, MBA preferred

Responsibilities

  • This person will be supporting the restaurant trade and industry marketing for all Resy’s marquee, trade at scale and partner led events in partnership with business units across Resy and American Express enterprise. Role will include but not limited to:
  • Responsible for supporting Resy industry events, from marquee national to localized market events
  • Support the end-to-end process of trade events from contracting, ideation, production oversight, budget management and onsite management
  • Liaison and project manage with event agencies producing events including creating and maintaining project proposals, working documents and recaps
  • Partner closely with cross-functional Resy teams (i.e. sales, partnership, consumer experiential, compliance, legal review of contracts) to provide timely program updates and drive alignment on project goals, timelines and marketing/event deliverables
  • Support KPI tracking, using data to analyze and assess trade event performance, identifying areas of optimization and opportunities for growth
  • Work directly with Resy restaurant partners and prospects across the country
  • Attend events hosted in our priority cities (Some travel may be required)

FAQs

What is the primary focus of the Analyst, Restaurant Trade & Industry Marketing role?

The primary focus of this role is to support all restaurant trade and industry marketing initiatives within Resy, aiming to drive brand awareness, nurture relationships, and foster new connections through various events targeting hospitality professionals.

What are the key responsibilities of this position?

Key responsibilities include managing the end-to-end process of trade events, collaborating with event agencies, supporting KPI tracking for trade events, and working closely with cross-functional teams to align on project goals and marketing deliverables.

How much work experience is required for this position?

A minimum of 5 years of relevant work experience in a high-growth environment is required for this role.

Is knowledge of the restaurant industry important for this role?

Yes, knowledge and experience in the dining industry, along with current trends, are considered valuable for this position.

What educational background is preferred for this role?

A Bachelor’s Degree is required, and an MBA is preferred for this position.

Are there opportunities for travel in this role?

Yes, some travel may be required to attend events hosted in priority cities.

What benefits does American Express offer for this position?

Benefits include competitive salaries, bonus incentives, comprehensive medical and wellness programs, retirement savings matching, parental leave, and flexible working models, among others.

Is event management experience necessary for this job?

Yes, experience in event management is beneficial, with a strong emphasis on detail and effective execution of marketing programs.

What qualities are important for candidates applying for this position?

Strong organizational, partnership, and project management skills, along with analytical skills and the ability to work on multiple projects in parallel, are key qualities for candidates.

Does American Express provide support for mental health?

Yes, American Express offers free and confidential counseling support through the Healthy Minds program as part of their holistic well-being benefits.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.