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Analytics & CRO Consultant

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dentsu

Aug 29

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • Milan
  • Quick Apply

AI generated summary

  • You should have 1+ years in analytics setup, a relevant degree, knowledge of Google Analytics, Tag Manager, A/B testing, and proficiency in Italian and English, plus basic skills in presentation and spreadsheet tools.
  • You will analyze web data, monitor site performance, identify improvement areas, develop A/B tests, contribute to pitches, and enhance knowledge of Conversion Rate Optimization.

Requirements

  • Experience of at least 1 year in setting up tracking systems and reporting for little to medium clients on Google Analytics and/or other analytics platforms
  • Preferably degree in Technical-Computer Science, Engineering, Internet Sciences, Statistics, Marketing, Mathematics, Physical sciences or similar
  • Good knowledge of Google Analytics and/or other analytics platforms
  • Basic knowledge of Google Tag Manager and/or other tag management platforms
  • Knowledge of A/B testing and other testing methodologies (Adobe Target, Contentsquare or others)
  • Basic skills in using Google Presentation (or Powerpoint) and Google Sheet (or Excel)
  • Excellent knowledge of the Italian language
  • Good knowledge of the English language

Responsibilities

  • Researches web analytics data
  • Monitors activity, analyses and reports on site performance while identifying areas of opportunity
  • Develops testing ideas, A/B tests and multivariable tests
  • Provides input for pitches
  • Develops and shares knowledge of Conversion Rate Optimisation

FAQs

What is the purpose of the Analytics & CRO Consultant role?

The purpose of this role is to assist with the planning, execution, and analysis of data and Conversion Rate Optimization (CRO) while supporting the team in reporting and other day-to-day tasks.

What are the key responsibilities of the Analytics & CRO Consultant?

Key responsibilities include researching web analytics data, monitoring activity and site performance, developing testing ideas, providing input for pitches, and sharing knowledge of Conversion Rate Optimization.

What qualifications are required for this position?

The position requires at least 1 year of experience in setting up tracking systems and reporting, preferably a degree in a related field, good knowledge of Google Analytics and/or other analytics platforms, basic knowledge of Google Tag Manager, and skills in A/B testing methodologies.

What languages are required for the role?

Excellent knowledge of the Italian language and good knowledge of the English language are required for this role.

Is experience with specific tools like Google Tag Manager or A/B testing platforms necessary?

Yes, basic knowledge of Google Tag Manager and familiarity with A/B testing methodologies (such as Adobe Target or Contentsquare) is preferred.

What type of work environment does the company offer?

The company offers a highly motivated work environment with flexible working hours and the possibility for remote work. They also encourage face-to-face exchanges and provide various facilities for breaks and brainstorming sessions.

Are there opportunities for professional development?

Yes, the company believes in education and supports training, both internally and externally.

How should candidates apply for the position?

Candidates inspired by the opportunity can apply online, ensuring to indicate their salary expectations and possible entry date.

Is diversity and inclusion valued in the workplace?

Yes, the company values diversity and is committed to creating an inclusive environment, welcoming qualified candidates regardless of gender or background.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.