Logo of Huzzle

Area Sales Executive - Chennai

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Chennai

AI generated summary

  • You need FMCG field sales experience, strong negotiation skills, market analysis expertise, and the ability to manage distributors and teams while executing sales plans effectively.
  • You will manage distributors, guide sales teams, execute marketing plans, handle merchant relationships, analyze market competition, and ensure ROI through strategic sales planning.

Requirements

  • Sales Strategy
  • Market Analysis
  • Negotiation Skills
  • Product Knowledge
  • general trade
  • Field sales
  • distributor
  • FMCG
  • Candidates with relevant GT Field sales experience from FMCG background
  • Super Stockist & Distributor Appointment and Effective Management
  • Follow & processes that support the distributors in realizing their interests (ROI/ Claim Settlement)
  • Manage & Guide team of CSOs/ Senior CSO to deliver desired results
  • Sales Planning
  • Width Beat Plans, New Merchant Opening, Sub-Dealer Appointment / Milk Run Routes
  • Depth Top Merchant Management, Loyalty Programs, QPDS
  • Market Execution: Implementation of Schemes & Trade Marketing plans in the geography assigned
  • Manage Urban or Semi-Urban or Rural Markets
  • Report Competition Activities in category handled and geography performance to Area Sales Manager on monthly basis

Responsibilities

  • Super Stockist & Distributor Appointment and Effective Management
  • Follow & processes that support the distributors in realizing their interests (ROI/ Claim Settlement)
  • Manage & Guide team of CSOs/ Senior CSO to deliver desired results
  • Sales Planning
  • Width Beat Plans, New Merchant Opening, Sub-Dealer Appointment / Milk Run Routes
  • Depth Top Merchant Management, Loyalty Programs, QPDS
  • Market Execution: Implementation of Schemes & Trade Marketing plans in the geography assigned
  • Manage Urban or Semi-Urban or Rural Markets
  • Report Competition Activities in category handled and geography performance to Area Sales Manager on monthly basis

FAQs

What type of experience is required for the Area Sales Executive position?

Candidates must have relevant GT Field sales experience from an FMCG background.

What is the primary responsibility of the Area Sales Executive?

The primary responsibility includes managing super stockist and distributor appointments, ensuring effective management, and supporting them in realizing their interests.

What skills are necessary for success in this role?

Necessary skills include Sales Strategy, Market Analysis, Negotiation Skills, Product Knowledge, and experience in general trade and field sales.

Will I be managing a team in this role?

Yes, you will manage and guide a team of Customer Sales Officers (CSOs) and Senior CSOs to deliver desired results.

What is involved in sales planning for this position?

Sales planning involves creating Width Beat Plans, new merchant openings, sub-dealer appointments, and milk run routes.

What types of markets will I be managing?

You will manage urban, semi-urban, or rural markets as assigned.

How often will I need to report on competition activities?

You need to report competition activities and geography performance to the Area Sales Manager on a monthly basis.

Are there specific marketing initiatives I will be responsible for?

Yes, you will be responsible for market execution, including the implementation of schemes and trade marketing plans in your assigned geography.

Is prior experience in distributor management required?

Yes, effective management of super stockist and distributor appointments is a key part of the role.

What categories does Reliance Consumer Products Ltd. focus on?

The company focuses on the staples category within FMCG.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.