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Area Sales Executive -(FMCG Sales)

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Reliance Retail

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development

AI generated summary

  • You should assist in sales planning, manage CSOs, support distributors, report competition activities, ensure merchandising, manage inventory, track sales, and improve sales pitches.
  • You will assist in sales planning, manage CSO activities, support distributors, report competition, oversee merchandising, track inventory, and ensure targets and trade marketing plans are met.

Requirements

  • 1.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • 1.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • 1.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • 1.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • 1.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • 1.6. Ensure CSOs conduct adequate merchandising in key outlets.
  • 1.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • 1.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • 1.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch.
  • 1.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

Responsibilities

  • Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • Ensure CSOs conduct adequate merchandising in key outlets.
  • Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • Review CSO and Senior CSO on a regular basis and improve their sales pitch.
  • Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

FAQs

What is the primary responsibility of the Area Sales Executive in FMCG Sales?

The primary responsibility is to ensure that products marketed under Reliance Consumer Products are sold to retail outlets via distributors and super stockists.

Who does the Area Sales Executive assist in sales planning?

The Area Sales Executive assists the Area Sales Manager (ASM) in sales planning, including beat plans, new merchant opening, and sub-dealer appointments.

What is the role of Customer Sales Officers (CSOs) in this position?

CSOs are responsible for outlet coverage and product sales, and the Area Sales Executive ensures they adhere to monthly and daily planning.

How does the Area Sales Executive support distributors?

The Area Sales Executive supports distributors by helping them manage their ROI, guiding them through claim settlements, and ensuring they realize their interests.

What reports does the Area Sales Executive provide to the Area Sales Manager?

The Area Sales Executive reports competition activities and geographical performance monthly to the Area Sales Manager and ensures the implementation of schemes and trade marketing plans.

What is the importance of the daily gate meetings?

Daily gate meetings are important for conveying daily priorities to CSOs and guiding them through joint fieldwork to enhance their sales pitch.

How does the Area Sales Executive contribute to merchandising?

The Area Sales Executive ensures that CSOs conduct adequate merchandising in key outlets to enhance product visibility and sales.

What inventory responsibility does the Area Sales Executive have?

The Area Sales Executive manages inventory levels distributed by Super Stockists, Distributors, and retail outlets.

How are CSOs evaluated for their performance?

The Area Sales Executive reviews the performance of CSOs and Senior CSOs regularly to improve their sales pitch and ensure they adhere to beat plans.

What training is provided to CSOs regarding marketing strategies?

The Area Sales Executive ensures that CSOs understand the Schemes and Trade Marketing plans to facilitate sales revenue.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.