Logo of Huzzle

Home

Matches

Explore

Manage

Area Sales Manager

image

Reliance Retail

1mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You should drive target achievement, manage super stockists and distributors, support sales teams, conduct fieldwork, optimize inventory, hire talent, and formulate business plans for growth.
  • You will drive sales, manage distributors, conduct fieldwork with the team, report on performance, oversee inventory, mentor staff, and develop strategies for market expansion.

Requirements

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the Staples SBU and the daily essentials category they would be responsible for -
  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points.
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the Staples SBU and the daily essentials category they would be responsible for -
  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

FAQs

What is the primary responsibility of the Area Sales Manager?

The primary responsibility is to ensure the achievement of primary and secondary targets for the products marketed under RCPL within the assigned territory, focusing on General Trade for the Staples SBU and daily essentials category.

What is the role of the Area Sales Manager in managing distributors?

The Area Sales Manager facilitates the appointment of super stockists, distributors, and wholesale/retail traders, while supporting and guiding distributors to manage ROI and ensure claim settlement.

How often should the Area Sales Manager report competition activities?

The Area Sales Manager should report competition activities and geographical performance to the Sales Manager on a monthly basis.

What is the significance of daily gate meetings?

Daily gate meetings are essential for conveying priorities, guiding the team of CSOs and ASEs, and enhancing their sales pitch through joint fieldwork.

Will the Area Sales Manager work directly in the market?

Yes, the Area Sales Manager is expected to work from the market on a daily basis with Sales Executives and Sales Officers to drive secondary sales at retailer points.

How often should the performance of ASEs be reviewed?

The performance of ASEs should be reviewed regularly to ensure they understand the schemes and trade marketing plans.

What type of talent is the Area Sales Manager expected to hire?

The Area Sales Manager is expected to hire the right talent at the ASE and CSO levels and effectively cascade sales training programs.

How frequently are performance reviews conducted with the team?

Quarterly reviews are conducted with the team, and the Area Sales Manager is responsible for mentoring potential members for career advancement.

What is involved in preparing the Go to Market strategy?

Preparing the Go to Market strategy involves improving the product footprint, increasing outlet reach, and proper sales planning, including beat plans, new merchant openings, and sub-dealer appointments.

What business aspect is the Area Sales Manager focusing on improving?

The Area Sales Manager focuses on optimizing top-line growth by formulating business plans for the assigned areas.

image

Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.