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Art & Copy Director

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Roots

2mo ago

  • Job
    Full-time
    Expert Level
  • Design
    Creative Arts & Fashion
  • York

AI generated summary

  • You need 10+ years in creative roles, a strong portfolio, team management experience, proficiency in creative software, and passion for fashion and retail.
  • You will lead creative ideation, manage a team, curate visual identity, direct photography, oversee postproduction, and ensure cohesive brand messaging across all channels while meeting deadlines.

Requirements

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable.
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.).
  • Exceptional time management, project management and organization skills.
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Responsibilities

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.
  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels.
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Support diverse international markets with art direction to maintain unified global brand identity.
  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences.
  • Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • Support store team with art direction for imagery.
  • Support creative execution of in-store / PR events.
  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.
  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices.
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets.
  • Ensure efficient use of resources without compromising quality.

FAQs

What is the main purpose of the Art & Copy Director role at Roots?

The main purpose of the Art & Copy Director role is to serve as the creative leader within the marketing team, driving the execution of omni-channel concepts and visual campaign assets that convey brand stories globally while ensuring visual consistency across all platforms.

What type of experience is required for this position?

Candidates should have 10+ years of client-side creative experience, either in-house or within an agency, preferably within the fashion or apparel retail sector.

What responsibilities will the Art & Copy Director have in terms of team management?

The Art & Copy Director will be responsible for managing and mentoring a diverse team of creatives, including copywriters, graphic designers, and photographers, ensuring effective delivery of concepts and execution for creative briefs.

Is experience in Graphic Design necessary for this role?

Yes, a deep and rich background in Graphic Design is considered highly valuable for the Art & Copy Director position.

Will the Art & Copy Director work collaboratively with other teams?

Yes, the Art & Copy Director will collaborate closely with the Creative Director in Residence, marketing leadership team, and different stakeholders to ensure integrated marketing campaigns align with brand identity and messaging.

What skills are essential for the Art & Copy Director?

Essential skills include exceptional time management, project management, organization skills, and proficiency in standard creative programs such as Adobe Suite and Figma.

What types of campaigns will the Art & Copy Director oversee?

The Art & Copy Director will oversee integrated marketing campaigns across digital, print, and experiential channels, including retail and in-store brand experiences.

Is there a preference for a passion in specific areas for candidates applying for this role?

Yes, a passion for fashion, apparel, retail, and the outdoors is considered beneficial for candidates applying for the Art & Copy Director role.

Will the role involve managing project timelines and budgets?

Yes, the Art & Copy Director will manage timelines and budgets for multiple projects, ensuring the efficient use of resources without compromising quality.

Are accommodations available during the recruitment process?

Yes, accommodations are available for applicants throughout the recruitment process to ensure a diverse workplace.

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Roots

Retail Apparel and Fashion

Retail & Consumer Goods
Industry
1001-5000
Employees
1973
Founded Year

Mission & Purpose

Roots is a Canadian lifestyle brand that designs, manufactures, and retails high-quality apparel, leather goods, footwear, and accessories. Their ultimate mission is to inspire the world to experience everyday adventures and embrace a healthy, active lifestyle. Roots' purpose is to create products that combine comfort, style, and durability, using sustainable practices and natural materials, while celebrating their heritage and fostering a strong sense of community and connection with their customers.