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Art Director

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Roots

30d ago

  • Job
    Full-time
    Expert Level
  • Design
    Creative Arts & Fashion
  • York

AI generated summary

  • You need 10+ years in creative roles (in-house/agency), a strong graphic design background, team management experience, proficiency in creative tools, and excellent communication skills.
  • You will lead creative teams, develop omni-channel concepts, oversee design execution, direct photography, maintain brand standards, manage project timelines, and ensure cohesive brand messaging.

Requirements

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable.
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.).
  • Exceptional time management, project management and organization skills.
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Responsibilities

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.
  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels.
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Support diverse international markets with art direction to maintain unified global brand identity.
  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences.
  • Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • Support store team with art direction for imagery.
  • Support creative execution of in-store / PR events.
  • Maintain & update visual standards for the brand, including e-commerce photography tiers, creative photography, models, sets, props and styling, color palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.
  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices.
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets.
  • Ensure efficient use of resources without compromising quality.

FAQs

What are the primary responsibilities of the Art Director role?

The primary responsibilities include leading the ideation and execution of omni-channel concepts and visual campaign assets, managing a creative team, ensuring visual consistency across platforms, mentoring team members, and overseeing integrated marketing campaigns.

What qualifications are preferred for the Art Director position?

Candidates should have 10+ years of client-side creative experience, preferably in fashion or apparel retail, a deep background in graphic design, and experience in managing creative teams.

What types of projects will the Art Director work on?

The Art Director will work on projects across digital, in-store, paid, and owned channels, including integrated marketing campaigns, window displays, signage, and in-store events.

Is experience in lifestyle brands a requirement for this role?

While experience in lifestyle brands is preferred, it is not a strict requirement. The candidate should demonstrate a strong portfolio with varied experience across different channels.

What software proficiency is required for the Art Director position?

Proficiency with standard creative programs such as Adobe Suite and Figma is required.

Will the Art Director be involved in managing budgets?

Yes, the Art Director will be responsible for budget management to ensure efficient use of resources without compromising quality.

What kind of team environment can the Art Director expect?

The Art Director can expect a collaborative team environment that includes copywriters, graphic designers, developers, stylists, and photographers, fostering a creative and cohesive atmosphere.

Is there an emphasis on continuous learning in this role?

Yes, the role emphasizes cross-functional collaboration to understand creative content performance and encourages continuous learning about channel creative best practices.

Are there opportunities for professional development in this position?

Yes, Roots is committed to the growth and development of its team members, offering opportunities to cultivate skills and expertise.

How does Roots handle diverse perspectives in its hiring process?

Roots values unique perspectives and encourages applicants from diverse backgrounds to apply, even if they don’t meet every listed requirement. Accommodations are available throughout the recruitment process.

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Roots

Retail Apparel and Fashion

Retail & Consumer Goods
Industry
1001-5000
Employees
1973
Founded Year

Mission & Purpose

Roots is a Canadian lifestyle brand that designs, manufactures, and retails high-quality apparel, leather goods, footwear, and accessories. Their ultimate mission is to inspire the world to experience everyday adventures and embrace a healthy, active lifestyle. Roots' purpose is to create products that combine comfort, style, and durability, using sustainable practices and natural materials, while celebrating their heritage and fostering a strong sense of community and connection with their customers.