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Assistant Brand Manager - Ice Cream, Brand Building

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Unilever

3d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You should have an MBA from a Tier 1/2 B School, 4-5 years in sales & marketing, tech proficiency, and a passion for ownership and agility.
  • You will drive demand generation through digital content, manage budgets, analyze data, collaborate with teams, and implement trade plans while ensuring effective media deployment.

Requirements

  • MBA/Master’s degree from Tier 1, Tier 2 B School
  • Overall years of experience should be at least 4-5 years of work experience across sales & marketing
  • Technical aptitude and agility to learn web-based tools
  • Looking for talent with - an owners mindset, passion, and agility.

Responsibilities

  • Core job- Demand Generation through digital content (influencers, posts, etc) to drive awareness in key markets, Media planning and deployment, and P&L management.
  • The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies to deliver material for POS deployment etc.
  • Network management and delivering all networks
  • Partner commercial team in managing the brand support budget and ensuring that brand spending across activities is within the overall agreed support budget
  • Should be proficient with Digital Ecosystem
  • Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in the implementation of trade and consumer-linked activities
  • Working with the customer marketing team to create and implement trade plans/activities/promotions
  • MIS generation for monitoring progress

FAQs

What is the role of an Assistant Brand Manager in the Ice Cream category?

The Assistant Brand Manager is responsible for demand generation through digital content, media planning and deployment, P&L management, and collaborating with creative agencies for material delivery.

What qualifications are required for this position?

Candidates should have an MBA/Master’s degree from a Tier 1 or Tier 2 B School and at least 4-5 years of experience in sales and marketing.

What skills are critical for success in this role?

Critical skills include data mining and analysis, creative thinking, proficiency in the digital ecosystem, and strong planning and execution capabilities.

Is experience in the ice cream industry necessary?

While experience in the ice cream industry is beneficial, it is not explicitly required; relevant experience in sales and marketing across any industry is considered valuable.

Will I have to manage a budget as part of this role?

Yes, you will partner with the commercial team to manage the brand support budget and ensure that spending is within the agreed budget.

What type of team environment can I expect?

You can expect to work in an integrated team environment that includes supply chain functions and customer marketing teams to implement trade and consumer-linked activities.

Will I need to generate reports in this position?

Yes, generating Management Information System (MIS) reports to monitor progress is part of the job responsibilities.

Is there a focus on digital marketing in this role?

Yes, there is a strong emphasis on leveraging digital content and understanding the digital ecosystem to drive brand awareness.

What is the expected career trajectory for this position?

The role serves as a stepping stone to higher-level brand management positions, providing exposure to various aspects of brand building and marketing strategy.

What qualities are you looking for in candidates?

We seek candidates with an owner's mindset, passion for brand building, agility, and the ability to learn quickly and adapt to new tools and environments.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.