FAQs
What is the main purpose of the Assistant Marketing Activation Manager role?
The main purpose of the Assistant Marketing Activation Manager role is to support the Senior Marketing Activation Manager in executing marketing activation campaigns in the adidas Flagship Store, aiming to engage consumers at the point of purchase and maximize store profitability through effective consumer-relevant campaigns.
What qualifications are required for this position?
A university degree in Marketing and Sales or equivalent professional experience is required, along with 1-2 years of retail or marketing experience (retail experience is preferred) and familiarity with relevant PR/Marketing/Events.
Is previous experience in retail or marketing necessary?
Yes, previous experience in retail or marketing is necessary, with a preference for candidates who have retail experience.
Who does the Assistant Marketing Activation Manager report to?
The Assistant Marketing Activation Manager reports directly to the Senior Marketing Activation Manager and indirectly to the Store Manager.
What skills are important for the Assistant Marketing Activation Manager role?
Important skills for this role include strong organizational and project management abilities, attention to detail, the ability to multitask under pressure, creativity and innovation, a solid business sense, and knowledge of retail KPIs.
How does this role contribute to store profitability?
This role contributes to store profitability by implementing campaigns that positively impact traffic, conversion, and Net Promoter Score (NPS), ultimately enhancing the overall customer experience and engagement.
What kind of activities will the Assistant Marketing Activation Manager be involved in?
The role involves supporting marketing activation strategies, creating content for store activation plans, maintaining connections with the adidas Berlin Team, and helping develop hyper-local campaign executions for effective customer experiences.
Are there opportunities for networking within this role?
Yes, the role involves networking with various teams such as global retail marketing, central brand marketing, local marketing agencies, and influencers to drive store traffic and awareness.
Does this position have any supervisory responsibilities?
No, this position does not have direct supervisory responsibilities.
What is the work environment like for this role?
The work environment is likely fast-paced and collaborative, requiring strong coordination with store teams and other departments to ensure successful marketing activation and seamless customer experiences.