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Assistant Team Lead/Senior Associate , Email Marketing

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Cvent

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Gurgaon

AI generated summary

  • You need 4-5 years in B2B email marketing, expertise in tools like Marketo/Hubspot, HTML skills, strong analytics, and leadership abilities. A relevant degree is preferred.
  • You will optimize email campaigns, analyze performance data, ensure compliance, manage webinars, train new staff, and collaborate across teams to boost engagement and drive demand generation.

Requirements

  • Proficiency with marketing tools and platforms an experiential knowledge of working on marketing automation tools like Marketo/ Eloqua/ Hubspot
  • 4 to 5 years’ experience of execution & managing marketing campaigns in a B2B environment. The person should be operationally strong.
  • Strong knowledge of Email marketing function amd marketing campaign execution
  • Should possess working knowledge of HTML with demonstrated experience designing emails and landing pages, should also be hands-on with list segmentation and upload process
  • Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using Marketing Automation software
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to develop engaging content.
  • Strong organizational skills and attention to detail.
  • Bachelor's degree with strong academic credentials, technical degree preferred
  • Strong leadership skills with the ability to prioritize and execute in a methodical and disciplined manner
  • Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

  • Establish and monitor best practices for email content, design, and deliverability
  • Recommend ideas and implement new strategies to build engagement based on email performance data
  • Create and manage email guidelines around compliance and best practices
  • Design and define business processes that drive continuous optimization
  • Collaborate with various departments to ensure that email marketing campaigns are implemented effectively and efficiently
  • Maintain a strong QA function within the Email marketing team and ensure all process documents are timely updated are being followed & referred to on a day-to-day basis
  • Working closely with the Marketing GDC teams to prioritize & manage campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing campaigns that drive sales leads and increase prospect & client engagement
  • Liaise with the Planning team to develop and execute the marketing roadmap across all products
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams to measure the performance of high impact marketing campaigns
  • Training & onboarding new resources
  • Video and Webinar Management
  • Develop and deploy promotional emails for webinars/events
  • Build and implement post-event nurture sequences for specific events/attendees
  • Analyze engagement data post-webinar and package relevant insights for the sales team
  • Pull customer stats (attendance, email-related, etc.) to assist product marketing with content/thought leadership
  • Create Salesforce reports, investigate data quality, and perform QA
  • Build reports to measure the performance of various marketing activations
  • Develop graphics and copy for campaign activations
  • Create content for Tier 2 and Tier 3 releases, including slide creation, talk tracks, demo environment updates, and promo email copy
  • Enrich attendee information for in-person events and manage event pages
  • Manage social proof initiatives, including securing customer stories and approvals for "Made in Splash"
  • Deploy digital ads (evergreen, events, resources, customer stories, podcasts, etc.)
  • Promote content on social media (evergreen, events, resources, customer stories, podcasts, etc.)
  • Repurpose video content from events and podcasts for various channels
  • Search and analyze customer events and pull pages from Dreamforce and other conferences for recap purposes
  • Enrich attendee information for in-person events, flip event pages to on-demand, and add new events to relevant Splash pages
  • Lead the promotion of webinars to align with industry best practices and develop targeted post-event promotion strategies
  • Support the development and updating of content in the LMS for the ELG Academy
  • Clean up decks and manage marketing assets for efficient access and usage

FAQs

What is the primary role of the Assistant Team Lead/Senior Associate in Email Marketing?

The primary role involves executing marketing campaigns, including designing and building demand generation campaigns, monitoring email performance, and ensuring the efficient execution of marketing initiatives.

What qualifications are required for this position?

A Bachelor's degree with strong academic credentials is required, preferably a technical degree, along with 4 to 5 years of experience managing marketing campaigns in a B2B environment.

What marketing tools should candidates be familiar with?

Candidates should have proficiency in marketing tools and platforms, especially marketing automation tools like Marketo, Eloqua, or Hubspot.

What skills are essential for success in this role?

Essential skills include strong analytical abilities, excellent written and verbal communication, creativity, organizational skills, attention to detail, and leadership skills.

Is prior experience in email marketing necessary?

Yes, strong knowledge of email marketing functions and experience in executing marketing campaigns is necessary.

What type of work environment can candidates expect?

Candidates can expect a fast-paced, collaborative, and demanding work environment that requires independent and team-oriented work styles.

Will there be opportunities for training and onboarding new resources?

Yes, the role involves training and onboarding new resources as part of the responsibilities.

How will success be measured in this position?

Success will be measured through the efficient execution of marketing campaigns, engagement metrics, lead generation, and the ability to generate actionable insights from data analysis.

Are there opportunities for collaborating with other departments?

Yes, this position requires collaboration with various departments to ensure effective and efficient implementation of email marketing campaigns.

What kind of content will the candidate be responsible for creating?

The candidate will be responsible for developing graphics, copy for campaign activations, and content for various marketing materials, including emails and event promotions.

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Cvent

Deliver innovative technology to transform the meetings & events industry and power the human connection.

Technology
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

Cvent is a company that specialises in event management and planning software solutions. Their offerings encompass a suite of tools designed to streamline and enhance various aspects of event planning, including registration, venue selection, marketing, and attendee engagement. Cvent's overarching goal is to be a leading provider of technology solutions that empower organisations to plan and execute successful events more efficiently. Their focus is on leveraging technology to simplify and optimise the entire event lifecycle. Through their software, Cvent aims to provide event professionals with the tools they need to create engaging and seamless experiences for attendees while maximising the impact and success of each event.