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Assistant Team Lead/Senior Associate , Email Marketing

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Cvent

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing

AI generated summary

  • You need 4-5 years in B2B email marketing, expertise in tools like Marketo, HTML skills, strong analytics and writing abilities, creativity, leadership, and attention to detail. Bachelor's required.
  • You will optimize email marketing, analyze data, collaborate on campaigns, manage webinars, create content, train new staff, and ensure compliance while supporting demand generation efforts.

Requirements

  • Proficiency with marketing tools and platforms an experiential knowledge of working on marketing automation tools like Marketo/ Eloqua/ Hubspot
  • 4 to 5 years’ experience of execution & managing marketing campaigns in a B2B environment. The person should be operationally strong.
  • Strong knowledge of Email marketing function amd marketing campaign execution
  • Should possess working knowledge of HTML with demonstrated experience designing emails and landing pages, should also be hands-on with list segmentation and upload process
  • Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using Marketing Automation software
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to develop engaging content.
  • Strong organizational skills and attention to detail.
  • Bachelor's degree with strong academic credentials, technical degree preferred
  • Strong leadership skills with the ability to prioritize and execute in a methodical and disciplined manner
  • Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

  • Establish and monitor best practices for email content, design, and deliverability
  • Recommend ideas and implement new strategies to build engagement based on email performance data
  • Create and manage email guidelines around compliance and best practices
  • Design and define business processes that drive continuous optimization
  • Collaborate with various departments to ensure that email marketing campaigns are implemented effectively and efficiently
  • Maintain a strong QA function within the Email marketing team and ensure all process documents are timely updated are being followed & referred to on a day-to-day basis
  • Working closely with the Marketing GDC teams to prioritize & manage campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing campaigns that drive sales leads and increase prospect & client engagement
  • Liaise with the Planning team to develop and execute the marketing roadmap across all products
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams to measure the performance of high impact marketing campaigns
  • Training & onboarding new resources
  • Video and Webinar Management
  • Cut key clips from webinars and create video snippets for social media promotion
  • Promote webinars in Slack community (pre- and post-webinar snippets)
  • Develop and deploy promotional emails for webinars/events
  • Build and implement post-event nurture sequences for specific events/attendees
  • Analyze engagement data post-webinar and package relevant insights for the sales team
  • Pull customer stats (attendance, email-related, etc.) to assist product marketing with content/thought leadership
  • Create Salesforce reports, investigate data quality, and perform QA
  • Build reports to measure the performance of various marketing activations
  • Develop graphics and copy for campaign activations
  • Create content for Tier 2 and Tier 3 releases, including slide creation, talk tracks, demo environment updates, and promo email copy
  • Enrich attendee information for in-person events and manage event pages
  • Manage social proof initiatives, including securing customer stories and approvals for "Made in Splash"
  • Deploy digital ads (evergreen, events, resources, customer stories, podcasts, etc.)
  • Promote content on social media (evergreen, events, resources, customer stories, podcasts, etc.)
  • Repurpose video content from events and podcasts for various channels
  • Search and analyze customer events and pull pages from Dreamforce and other conferences for recap purposes
  • Enrich attendee information for in-person events, flip event pages to on-demand, and add new events to relevant Splash pages
  • Lead the promotion of webinars to align with industry best practices and develop targeted post-event promotion strategies
  • Support the development and updating of content in the LMS for the ELG Academy
  • Clean up decks and manage marketing assets for efficient access and usage

FAQs

What marketing tools and platforms should I be proficient in for this role?

You should have experiential knowledge of marketing automation tools like Marketo, Eloqua, or Hubspot.

What is the required experience level for this position?

You need 4 to 5 years of experience in executing and managing marketing campaigns in a B2B environment.

What kind of skills are necessary for managing email marketing campaigns?

Strong knowledge of email marketing functions, marketing campaign execution, and a fair understanding of marketing automation and demand generation concepts are necessary.

Will I need to create content for marketing campaigns?

Yes, you will be responsible for developing graphics and copy for campaign activations, as well as creating content for various releases and promotional materials.

What educational background is preferred for this position?

A bachelor's degree, preferably in a technical field, with strong academic credentials is required.

Is knowledge of HTML necessary for this job?

Yes, you should have working knowledge of HTML and be capable of designing emails and landing pages, as well as handling list segmentation and upload processes.

Will I need to analyze data for campaign performance?

Yes, you will be expected to analyze engagement data post-webinar and build reports to measure the performance of various marketing activations.

Do I need strong leadership skills for this role?

Yes, strong leadership skills with the ability to prioritize and execute tasks in a methodical and disciplined manner are essential.

What behavioral traits are important for this position?

Important traits include teamwork, leadership skills, conflict resolution ability, and effective time and stress management.

Will I be collaborating with other teams in the organization?

Yes, you will collaborate with various departments to ensure effective and efficient implementation of email marketing campaigns.

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Cvent

Deliver innovative technology to transform the meetings & events industry and power the human connection.

Technology
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

Cvent is a company that specialises in event management and planning software solutions. Their offerings encompass a suite of tools designed to streamline and enhance various aspects of event planning, including registration, venue selection, marketing, and attendee engagement. Cvent's overarching goal is to be a leading provider of technology solutions that empower organisations to plan and execute successful events more efficiently. Their focus is on leveraging technology to simplify and optimise the entire event lifecycle. Through their software, Cvent aims to provide event professionals with the tools they need to create engaging and seamless experiences for attendees while maximising the impact and success of each event.