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Associate Brand Manager, Samuel Adams

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The Boston Beer Company

1mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Product
  • Boston

AI generated summary

  • You need a Bachelor’s, 2+ years in consumer marketing, project management skills, data analysis abilities, and experience with consumer insights. Beverage or CPG experience preferred.
  • You will develop brand plans, analyze data, manage marketing programs, oversee creative projects, support events, and control budget while generating materials for sales support and customer engagement.

Requirements

  • Minimum Qualifications:
  • Bachelors Degree
  • 2+ years experience in a results-oriented consumer product marketing role at a marketing driven organization
  • Proven experience in project planning and management, budgeting and financial analysis, and product positioning
  • Experience in developing consumer marketing communications
  • Proven ability to lead cross-functional teams to project completion
  • Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
  • Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
  • Inter-personal and communication skills
  • Highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment
  • Preferred Qualifications:
  • Masters Degree or MBA preferred
  • Other business-discipline work experiences a benefit (Insights, Business Analysis, Finance, Sales, etc.)
  • Experience working with sales team
  • Beverage industry or traditional CPG experience

Responsibilities

  • Support in the development and implementation of a brand plan for driving sustainable, long-term growth while delivering the budget and strategy for the current fiscal year
  • Help support the creation of annual strategic and operating plans
  • Analysis, tracking, generation of data and reports that lead to insights that drive action plans
  • Oversight of the marketing programming by quarter that engages consumers and provides compelling retailer traction that supports distribution and generates display activity and on-premise activation
  • Manage internal and agency creative with strong briefing that drives cohesive communication for packaging, point of sale, advertising content and digital programming supporting media buys across all channels of media
  • Project manage cross functional teams in the delivery of all marketing support tactics
  • Manage budget for programming and all related PO and AP tracking to stay within budget
  • Oversee the development of the seasonal portfolio for specific quarters including any packaging and product related work for main seasonal style, secondary seasonal style, Variety packs and channel extensions
  • Manage, with partners, the design, procurement, distribution of merchandising materials for a seasonal/quarterly program
  • Support the brand at events, promotional activities, sales meetings
  • Generate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives
  • Generate creative ideas that support brand needs that gain consumer and customer traction
  • Occasional travel for meetings and trainings

FAQs

Do we support remote work?

Yes, we do remote work but in a hybrid format, requiring coworkers to reside within commuting distance to be onsite according to their teams’ weekly schedule.

What is the salary range for the Associate Brand Manager position?

The salary range for this role is between $51,000 and $104,000, depending on experience, skillset, and location.

Is there an opportunity for bonuses in this position?

Yes, this position qualifies for a discretionary annual bonus based on company and individual performance.

What qualifications are required for this role?

A Bachelor's Degree and 2+ years of experience in a results-oriented consumer product marketing role are required, along with proven project management, budgeting skills, and experience in developing consumer marketing communications.

Are there any preferred qualifications for candidates?

Yes, preferred qualifications include a Master's Degree or MBA, experience in the beverage industry or traditional CPG, and experience working with sales teams.

What type of marketing support will the Associate Brand Manager provide?

The Associate Brand Manager will develop marketing tactics and executions, oversee marketing programming, manage internal and agency creative, and ensure cohesive communication across various channels.

Are there any perks available for full-time employees?

Yes, full-time Boston Beer coworkers have access to perks such as tuition reimbursement, fertility/adoption support, free financial coaching, health & wellness programs, professional development and training, and free beer.

Is travel required for this position?

Yes, occasional travel for meetings and training may be required.

What kind of skills are essential for this role?

Essential skills include strong analytical abilities, project planning and management, effective communication, and organizational skills, with a capacity to work in a dynamic and fast-paced environment.

Does Boston Beer Company support applicants with criminal records?

Yes, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

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The Boston Beer Company

We are the Boston Beer Company and together we are heavy.

Retail & Consumer Goods
Industry
1001-5000
Employees
1984
Founded Year

Mission & Purpose

We are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Nearly 40 years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong!