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Associate Creative Director

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Knix

13d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Toronto

AI generated summary

  • You have 8+ years in marketing, manage creative development, understand performance marketing, possess a growth mindset, thrive in fast-paced environments, and hold a relevant Bachelor's degree.
  • You will lead a creative team, develop consumer insights, optimize ad performance, collaborate across departments, inspire your team, and manage resources effectively for successful campaigns.

Requirements

  • 8+ years of agency and/or client-side consumer marketing experience.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Passionate and obsessed with performance marketing.
  • Proficient understanding of performance marketing channels & user acquisition KPIs.
  • A growth mindset with a healthy mix of imagination and business acumen.
  • Whether it's writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want.
  • Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
  • Bachelor's Degree in Marketing, Business or similar.

Responsibilities

  • Lead the internal performance creative team (i.e. writers, designers, video editors and photographers), and contribute to each campaign.
  • Develop a deep understanding of consumer target's mindsets, attitudes, and behaviours to inform strong creative development.
  • Understand media channel objectives and goals to ensure optimal ad performance.
  • Measure effectiveness of advertising & develop optimizations strategies for improving performance by channel.
  • Partner with the creative, integrated marketing, acquisition, retention, and e-commerce teams to develop inspiring, strategic, and effective communications briefs.
  • Ability to influence and get buy-in for your ideas with leadership and cross-functional teams across the organization.
  • Inspire, challenge, and motivate the team to develop consumer marketing communication.
  • Develop processes to ensure cross-functional collaboration & intra-marketing team success.
  • Lead the planning, organizing, and management of resources to successful completion.

FAQs

What is the role of the Associate Creative Director at Knix?

The Associate Creative Director will lead a team of digital performance creatives, conceptualizing, executing, and iterating on ad creative to drive efficient user growth while collaborating closely with our paid media teams.

What qualifications are required for this position?

Candidates should have 8+ years of agency and/or client-side consumer marketing experience, experience managing end-to-end creative development for advertising assets, and a strong understanding of performance marketing channels and user acquisition KPIs, among other qualifications.

Is previous experience in performance marketing important for this role?

Yes, a passion for and expertise in performance marketing is crucial for successfully driving user growth and optimizing campaigns.

What kind of team will the Associate Creative Director manage?

The Associate Creative Director will lead an internal performance creative team, which includes writers, designers, video editors, and photographers.

How does Knix approach diversity and inclusion in hiring?

Knix celebrates diverse and inclusive teams, believes they empower better decision-making, and ensures an equitable approach to the interview experience for all candidates.

What type of work environment can applicants expect?

Applicants can expect a fast-paced, entrepreneurial, and high-energy environment that encourages multi-tasking and the implementation of high-priority initiatives.

Is there support for individuals with disabilities during the application process?

Yes, Knix is committed to providing reasonable accommodations and will work with individuals with disabilities to meet their needs during the application process.

What educational background is preferred for candidates applying for this role?

A Bachelor's Degree in Marketing, Business, or a similar field is preferred for candidates applying for the Associate Creative Director position.

What does the role entail in terms of collaboration with other teams?

The Associate Creative Director will partner with creative, integrated marketing, acquisition, retention, and e-commerce teams to develop inspiring and strategic communication briefs.

Are there opportunities for team members to grow within Knix?

Yes, the role provides opportunities for growth as it inspires, challenges, and motivates the team to develop effective consumer marketing communications and campaigns.

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Knix

We are an intimate apparel brand on a mission to inspire you to live unapologetically free.

Retail & Consumer Goods
Industry
201-500
Employees
2013
Founded Year

Mission & Purpose

Knix is a direct-to-consumer brand specializing in innovative, comfortable, and inclusive intimate apparel designed to empower people of all shapes, sizes, and stages of life. Their mission is to create products that make women feel comfortable in their own skin by providing high-quality, versatile, and leakproof underwear, bras, and activewear. Knix focuses on breaking down barriers, promoting body positivity, and inspiring confidence through functional and fashionable designs that cater to everyday needs.