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Associate Director, Analytics

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GroupM

2mo ago

  • Job
    Full-time
    Senior Level
  • Data
  • $75K - $180K
  • New York
  • Quick Apply

AI generated summary

  • You need a bachelor’s degree or equivalent work experience, with 5-8 years in digital analytics or marketing science. Must have a strong grasp of metrics and statistical analysis.
  • You will be responsible for planning measurement, reporting, and analysis for campaigns, managing project timelines, and facilitating cross-agency workstreams.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
  • 5 -8 years relevant work experience in digital analytics or marketing science at a marketing consulting firm, advertising agency, consultancy, or publisher is a plus.
  • Comprehensive understanding of metrics: Media, Measurement analytics, Quantitative business measures, and Statistics

Responsibilities

  • Measurement planning, campaign reporting, building and maintaining campaign dashboards
  • Post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis.
  • The individual will be expected to own project work, manage project timelines, deliverables and facilitate cross-agency workstreams.

FAQs

What are the key responsibilities of the Associate Director, Analytics role?

The key responsibilities include measurement planning, campaign reporting, building and maintaining campaign dashboards, post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis.

What are the requirements for this role?

The requirements include a Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field, 5-8 years relevant work experience in digital analytics or marketing science, and a comprehensive understanding of metrics such as media, measurement analytics, quantitative business measures, and statistics.

GroupM

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
Industry
10,001+
Employees
2003
Founded Year

Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.