FAQs
What are the key responsibilities of the Associate Director, Analytics role?
The key responsibilities include measurement planning, campaign reporting, building and maintaining campaign dashboards, post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis.
What are the requirements for this role?
The requirements include a Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field, 5-8 years relevant work experience in digital analytics or marketing science, and a comprehensive understanding of metrics such as media, measurement analytics, quantitative business measures, and statistics.