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Associate Director, Commerce Search

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GroupM

3mo ago

  • Job
    Full-time
    Senior Level
  • Business, Operations & Strategy
  • New York
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 5+ years of biddable media experience, retail search expertise, team management skills, retail industry knowledge, bid management platform experience, campaign management proficiency, collaboration abilities, self-starting attitude, and project management skills.
  • You will lead a team in overseeing search media activations across various retailer networks, manage client goals, optimize campaigns, build relationships with key stakeholders, analyze data, and stay informed on industry trends.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
  • Experience managing a team of direct reports.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Strong drive to understand the retail landscape and latest trends in commerce media.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Responsibilities

  • Manage a team of direct reports and their career development.
  • Oversee search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
  • Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
  • Ensure on-going campaign compliance to GroupM established guidelines and best practices.
  • Lead the incorporation of cross-channel testing and optimization strategies.
  • Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
  • Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
  • Address technical issues with media campaign serving.
  • Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
  • Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

FAQs

What is the main responsibility of the Associate Director, Commerce Search?

The main responsibility of the Associate Director, Commerce Search is to lead keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys across various retailer media networks.

What are the key qualifications required for this role?

The key qualifications for this role include a Bachelor’s Degree in a relevant field, 5+ years of experience in biddable performance media execution or paid ecommerce, experience managing a team, proficiency in Microsoft Office Suite, deep understanding of retail commercial elements, and experience with retail bid management platforms.

What are some of the platforms that the Associate Director, Commerce Search will work on?

The Associate Director, Commerce Search will work on search activations across several retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, and others.

What reporting responsibilities does the Associate Director, Commerce Search have?

The Associate Director, Commerce Search is responsible for preparing campaign performance reports on a weekly, monthly, and quarterly basis, synthesizing key data points, identifying trends, and recommending activities to maximize business results.

How does the Associate Director, Commerce Search stay informed about marketplace dynamics?

The Associate Director, Commerce Search stays up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners to ensure they are informed of the latest trends in commerce media.

GroupM

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
Industry
10,001+
Employees
2003
Founded Year

Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.