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Associate Director, Data Science

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EssenceMediacom

3mo ago

  • Job
    Full-time
    Expert Level
  • Data
  • $75K - $180K
  • Chicago, +2
  • Quick Apply

AI generated summary

  • You need a quantitative education in stats, math, cs, econ, Python (Pandas, sklearn, StatsModel), SQL skills, strong communication, digital marketing, CRM, Flask, Snowflake, BigQuery, DBT, data governance/compliance.
  • You will analyze campaign performance, improve data collection processes, promote data-driven decision making, manage data, implement measurement frameworks, and support AI initiatives.

Requirements

  • Education: Quantitative field such Statistical Modelling, Mathematics, Computer Science or Economics.
  • Hands on experience in: Python specifically the following packages: (Pandas, sklearn and StatsModel) and SQL.
  • Excellent communication and presentation abilities,
  • Knowledge of digital marketing including CRM programs is a plus,
  • Knowledge of Flask, Snowflake, BigQuery, DBT is a plus
  • Understanding of data governance and compliance principles is a plus

Responsibilities

  • Provide analysis of the performance of campaigns across markets and product lines building up a set of best practices over time. Pulling CRM data from the client’s proprietary data lake hosted in Snowflake.
  • Work with both agency and client teams on improving the efficiency with which data is collected, organized, and analyzed.
  • Promote the use of data and objective decision making across PlayStation and its marketing partners.
  • Key Responsibilities:
  • Data Management: Ensure senior stakeholders understand the value of good data management. How it can lower the costs over time by powering automation and autonomise decision making
  • Measurement Framework: Work with marketing teams and strategy teams on implementing a measurement framework Specifically in your case focusing on how groups of customers are being impacted by the collection of best practices we have.
  • Future Facing Initiatives: Support efforts to explore the role AI will play in understanding customers and how we market to them.

FAQs

What is the main purpose of the Associate Director, Data Science role on the Sony PlayStation account?

The main purpose of this role is to increase the efficiency and quality of decision making on the Sony PlayStation account by improving how information (data) is collected, organized, published, and analyzed. The focus is on commercial outcomes.

What are some key responsibilities of the Associate Director, Data Science in this role?

Some key responsibilities include providing analysis of campaign performance across markets and product lines, working with both agency and client teams to improve data efficiency, promoting the use of data for decision making, ensuring senior stakeholders understand the value of good data management, implementing a measurement framework, and supporting initiatives related to AI and understanding customer behavior.

What are some key performance indicators for success in this role?

Key performance indicators include increased trust in data and analytics work, clarity in decision making across the business, and a decrease in opinion-based debates when making decisions based on data.

What qualifications and experience are required for this role?

Candidates should have education in a quantitative field such as Statistical Modelling, Mathematics, Computer Science, or Economics. Hands-on experience with Python (specifically Pandas, sklearn, and StatsModel) and SQL is required. Excellent communication and presentation abilities are necessary, and knowledge of digital marketing and CRM programs is a plus. Understanding of tools such as Flask, Snowflake, BigQuery, DBT, and data governance principles is also beneficial.

EssenceMediacom

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.