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Associate Manager- Category Management , lending

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PhonePe

2mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Product
  • Quick Apply

AI generated summary

  • You need an MBA or top-tier degree with 1-2 years in growth or product optimization, strong user acquisition skills, P&L management experience, and excellent collaboration and communication abilities.
  • You will drive user acquisition, optimize the customer journey, manage campaigns, analyze metrics, collaborate with teams, and ensure execution excellence in category growth initiatives.

Requirements

  • MBA from tier 1 or 2 Bschools or Tier 1 Graduation college, with 1-2 + years of relevant work experience in growth, product optimization, or a related field.
  • Strong experience in user acquisition, partner management, funnel analysis, and product optimization.
  • Ability to understand and optimize the full customer journey, using data-driven insights to enhance user experience and conversion rates.
  • Proven track record of driving growth through experimentation and campaign management.
  • Deep understanding of P&L management and experience in managing top-line revenues.
  • Strong ability to collaborate with cross-functional teams, including product, marketing, analytics, and engineering.
  • Excellent communication and stakeholder management skills, with a proactive approach to problem-solving.
  • Ability to work in a fast-paced, results-oriented environment and adapt quickly to changing priorities.
  • Strong product/solution orientation and the ability to create innovative solutions to business challenges.

Responsibilities

  • User Acquisition & Partner Growth: Own and drive user acquisition strategies, partner growth initiatives, and category deepening to maximize business impact. Work with internal and external stakeholders to expand and scale the category effectively.
  • Funnel & Product Improvement: Analyze the entire customer journey, identifying opportunities to optimize the funnel and improve the product experience. Leverage app nudges and experience optimization to increase conversions and engagement.
  • Campaign Management: Lead and execute key campaigns aimed at driving growth. Collaborate with cross-functional teams to analyze the impact of these campaigns and optimize them for better results.
  • Business Metrics Ownership: Be accountable for all key business metrics related to the category, including top-line revenue, conversion rates, and other essential inputs that will drive business success.
  • Growth & Development Initiatives: Develop consumer adoption plans for partners and work with stakeholders to operationalize these plans. Ensure all growth and development activities align with strategic goals.
  • Collaboration with Marketing Teams: Work closely with marketing teams to ensure relevant customers are targeted for the category. Define monthly asks and coordinate efforts for maximum reach and effectiveness.
  • Experimentation & Data-Driven Analysis: Conduct and analyze multiple experiments aimed at driving category growth. Use data to identify successful tactics and strategies to improve overall performance.
  • Product & Solution Orientation: Collaborate with internal product, analytics, and engineering teams to develop solutions that drive growth and improve the category experience.
  • Stakeholder Coordination: Keep track of blockers across functions and collaborate with internal stakeholders, as well as external partners, to resolve issues and ensure smooth execution.
  • Partner Conversion Optimization: Maintain strong relationships with partners, monitor conversion numbers, and provide best practices to help partners improve their funnel hygiene and conversion rates.
  • Execution Excellence: Be highly focused on execution and have a "learn fast, fail fast" mindset. Continuously adapt and optimize plans to drive better results.
  • Monthly & Annual Planning: Work closely with the finance and other functional teams for monthly and annual planning, ensuring alignment across all initiatives.
  • P&L Management: Take ownership of the category's top-line revenue.
  • Industry Insights: Stay ahead of industry trends, developments, and opportunities in the secured lending landscape, ensuring our strategies remain competitive and innovative.

FAQs

What is the job title for this position?

The job title is Associate Manager - Category Management (Lending).

What qualifications are required for this role?

Candidates should have an MBA from a tier 1 or 2 B-school or a tier 1 graduation college, along with 1-2 years of relevant work experience in growth, product optimization, or a related field.

What key responsibilities does this position involve?

Key responsibilities include user acquisition and partner growth, funnel and product improvement, campaign management, business metrics ownership, and collaboration with marketing teams, among others.

Is there an emphasis on data analysis for this role?

Yes, the role requires a data-driven approach to analyze the customer journey, optimize conversion rates, and drive category growth.

What kind of environment does PhonePe foster for its employees?

PhonePe promotes a collaborative and empowering culture, emphasizing creativity, innovation, and accountability.

Are there opportunities for growth within the company?

Yes, there are exciting growth potential opportunities in transforming the secured lending category and driving new business initiatives.

What benefits does PhonePe offer its employees?

PhonePe offers a comprehensive benefits package, including health insurance, wellness programs, parental support, mobility benefits, retirement benefits, and support for higher education.

How will I collaborate with other teams in this position?

You will work closely with cross-functional teams, including product, marketing, analytics, and engineering to drive growth and execute your initiatives.

What is the company's stance on innovation?

PhonePe places a strong emphasis on innovation, encouraging employees to create innovative solutions to business challenges and stay ahead of industry trends.

What is expected in terms of execution excellence for this role?

Candidates should have a highly focused approach to execution with a "learn fast, fail fast" mindset, continuously adapting and optimizing plans for better results.

How does PhonePe support employees' well-being?

PhonePe has a wellness program that includes employee assistance programs and onsite medical centers, along with various insurance benefits.

Will I be responsible for P&L management in this role?

Yes, you will take ownership of the category's top-line revenue and be accountable for key business metrics related to the category.

What type of marketing collaboration will be required?

You will collaborate closely with marketing teams to ensure relevant targeting of customers for the category and to coordinate efforts for maximum impact.

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PhonePe

Technology
Industry
5001-10,000
Employees

Mission & Purpose

PhonePe is a digital payments platform based in India that enables users to perform a variety of financial transactions through their mobile devices. The company offers services such as money transfers, bill payments, recharges, and online shopping, leveraging the Unified Payments Interface (UPI) for seamless and secure transactions. PhonePe's ultimate mission is to drive financial inclusion by providing a user-friendly, accessible, and secure digital payment solution that caters to a diverse range of users. Their purpose is to simplify financial transactions and promote digital financial services, thus contributing to the broader goal of a cashless economy and enhancing the financial well-being of their user