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Associate Marketing Manager

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Copeland

3mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Product
  • Quick Apply

AI generated summary

  • You need a Bachelor's in a relevant field, 2+ years in brand/marketing, strong project management, excellent communication skills, and experience with CRM and project management tools.
  • You will align marketing goals, execute B2B campaigns, support sales with materials, manage social channels, lead product launch communications, track project timelines, and analyze marketing metrics.

Requirements

  • Bachelor’s degree required (Business/Marketing/English/Communications degree preferred)
  • 2+ years of experience in brand/marketing management or a related position
  • Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
  • Self-starter with the ability to quickly solve challenges/problems
  • Ability to manage and grow relationships with cross-functional teams
  • Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
  • Fluent in English, with excellent written and oral communication skills (this role primarily supports a U.S. based customers.)
  • Authorization to work in Canada without sponsorship
  • Master’s Degree in Business Management or Marketing
  • 4-7 years of experience in brand/marketing management or a related position
  • Experience either working with or at mid to large-sized marketing and/or digital agencies.
  • Experience with CRM (i.e., Salesforce) and project management tools (i.e., Trello, Basecamp, Monday.com)
  • Strong familiarity with B2B marketing and content strategies (owned, earned, paid)

Responsibilities

  • Participate in yearly planning with sales and product teams to align on key goals and objectives, which you will use to help build out an annual marketing plan to hit revenue goals.
  • Support the execution of annual research studies focused on learning new insights/trends with both current/potential customers.
  • Drive the strategy and execution of B2B integrated campaigns across marketing channels that include traditional, digital, and PR.
  • Execute marketing campaigns for key hospitality partnerships.
  • Develop marketing briefs that are leveraged to initiate and guide projects with either internal marketing teams or agency partners.
  • Provide sales support, helping develop presentations, case studies and other sales materials.
  • Manage organic social channels through an agency partner, driving strategy and developing monthly content.
  • Lead communication plans focused on new product launches and new features across all channels.
  • Leverage project management tools to help track/keep projects on time.
  • Work with agency partners that support Copeland in PR, social, creative, and video development.
  • Be a business liaison between Enterprise Marketing and the Verdant Business and advocate for the business’ priorities.
  • Operate in a matrixed organization by working with marketing leaders and peers as well as the business stakeholders, including the VP/GM, sales, product management, market management, and other core functional teams.
  • Our marketing team drives outcome-based marketing, and this role will help drive reporting and dashboards to show success metrics across product categories and marketing functions - ensuring we are continually testing and adjusting to achieve short- and long-term objectives.
  • Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.
  • Track industry trends and share with the larger team.

FAQs

What is the main responsibility of the Associate Marketing Manager?

The Associate Marketing Manager is responsible for planning and activating successful marketing initiatives and campaigns for the Verdant brand, including driving B2B integrated campaigns across various marketing channels.

What educational background is required for this position?

A Bachelor’s degree is required, preferably in Business, Marketing, English, or Communications.

How many years of experience are needed for this role?

The position requires 2+ years of experience in brand/marketing management or a related position.

Is there an opportunity for growth within the company?

Yes, there is an opportunity for growth within the company, as mentioned in the perks and benefits section.

What type of marketing campaigns will the Associate Marketing Manager be involved in?

The Associate Marketing Manager will drive the strategy and execution of B2B integrated campaigns across traditional, digital, and PR marketing channels.

Are there any specific project management tools mentioned that the Associate Marketing Manager should be familiar with?

Yes, experience with project management tools such as Trello, Basecamp, or Monday.com is preferred.

Will this role involve direct communication with agencies?

Yes, the Associate Marketing Manager will work with agency partners that support Copeland in areas like PR, social media, creative, and video development.

What are some of the perks and benefits offered for this role?

Perks include comprehensive medical, dental, and life insurance, paid parental leave, a hybrid work model, a fully stocked kitchen, and opportunities for personal and professional growth.

What type of communication skills are required for this position?

Strong verbal and written communication skills are required, with proficiency in Microsoft Word, Excel, and PowerPoint.

Is fluency in English necessary for this role?

Yes, fluency in English with excellent written and oral communication skills is required, as the role primarily supports U.S. based customers.

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Copeland

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are a global climate technologies company engineered for sustainability. Today, we are building on our 100-year legacy through industry-leading innovation, putting Copeland at the forefront of positive change. We create sustainable residential, commercial and industrial spaces through HVACR technologies. We maintain the integrity of goods throughout the cold chain. And we bring comfort to people globally.