FAQs
What is the main objective of the Audience Forecasting Analyst role?
The main objective of the Audience Forecasting Analyst role is to manage and create television audience forecasts for the TV advertising market and support media planners throughout all phases of television planning.
What qualifications are required for this position?
A minimum of 2 years of experience in Audience Forecasting and TV Audience Analysis is required, along with a strong knowledge of TV forecasting and familiarity with tools such as Kubik, Arianna, Kimono, and MCS.
What are the primary responsibilities of the Audience Forecasting Analyst?
Primary responsibilities include providing audience analysis and forecasts to agencies, monitoring television viewing data across all devices, and managing the relationship with offline planners.
Is experience with Auditel research important for this role?
Yes, a strong knowledge of Auditel research and the dynamics of the advertising market is important for the Audience Forecasting Analyst role.
Where is the work location for this position?
The position is located at WPP Campus in Milan, with the option for hybrid working.
Will I be required to work in a team?
Yes, strong teamwork skills are essential for this position, as the role involves collaboration with various departments and media planners.
Is this position open to individuals from diverse backgrounds?
Yes, the position is open to individuals from diverse backgrounds, experiences, and identities, and it specifically welcomes individuals belonging to Categorie Protette under Law 68/99.
What kind of training opportunities are available?
The company offers a stimulating and collaborative environment with many internal training courses to enhance your skills.