FAQs
What does the B2B Automation Strategy Manager role entail?
The B2B Automation Strategy Manager is responsible for designing marketing automation strategies, launching data-driven campaigns, evaluating existing marketing journeys, supporting demand generation, and improving overall marketing processes and technology.
What qualifications are required for this position?
Candidates should have at least 5+ years of B2B tech marketing experience, strong knowledge of Marketo and Salesforce, experience with data integration projects, and a solid understanding of database structures, analytics, and lead management practices.
Are there opportunities for career development in this role?
Yes, the company provides career development resources to fuel employees' passion for travel and ensure a rewarding career journey.
Will I be required to manage data migration projects?
Yes, you will manage data migration projects and other system updates to ensure business requirements are met, which includes data validation and identifying any risks to integrations.
What kind of environment does Expedia Group promote?
Expedia Group fosters an open culture where diversity is celebrated, and all employees are encouraged to contribute, ensuring a welcoming and inclusive work environment.
Is prior consulting experience beneficial for this position?
Yes, previous consulting experience is considered a plus for this role, especially since it involves working within a matrix organization.
What type of projects will I be involved in as a B2B Automation Strategy Manager?
You will be involved in creating automated marketing programs, process management, system updates, and collaborating on campaigns to ensure automated campaigns meet business goals.
How does Expedia Group support employees with disabilities?
Expedia Group is committed to providing assistance to individuals with disabilities during the application or recruiting process through their Recruiting Accommodations Team.
What are the benefits of working at Expedia Group?
The benefits package includes exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and various career development resources.
What tools and software should I expect to use in this role?
You will primarily work with Marketo and Salesforce, alongside other marketing automation tools, and you may also utilize SQL for data handling and analysis.