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B2B Design & Sales Lead - Window Treatment Product Range

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Dunelm

2mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Design
  • Leicester

AI generated summary

  • You need B2B sales experience in window treatments, strong communication skills, a track record in achieving targets, proficiency in Microsoft Office, and excellent organizational abilities.
  • You will research market trends, create mood boards, generate sales leads, collaborate on marketing materials, train staff, organize events, and manage business accounts while tracking industry insights.

Requirements

  • Experience:
  • Experience in B2B sales, preferably in the interior design or window treatment industry.
  • Proven track record of achieving sales targets and driving revenue growth in a B2B or retail environment.
  • Skills:
  • Strong interpersonal and communication skills, with the ability to build rapport with clients at all organisational levels.
  • Ability to assess client needs and present tailored solutions effectively.
  • Proficient in Microsoft Office Suite.
  • Strong organisational and time-management skills, with the ability to manage multiple projects simultaneously.
  • Self-starter with a proactive and goal-oriented mindset.
  • Detail-oriented with a focus on customer satisfaction.
  • Ability to work independently and as part of a collaborative team.

Responsibilities

  • Understand market trends and insights – conducting research and speaking with businesses from different industries to understand what our B2B customers want and need to fulfil their window treatment requirements.
  • Develop visually inspiring mood-boards featuring Made to Measure products and complementary categories to present to potential business clients, based on clients requests and requirements.
  • Collaborate with the marketing team and suppliers to develop an impactful marketing suite for B2B, such as sample books, displays, and other promotional assets.
  • Ensure all marketing communications and materials align with the Dunelm brand and effectively communicate the value of our B2B proposition.
  • Proactively generate sales through identifying, cultivating and converting leads through strategic outreach and relationship building.
  • Take ownership of meeting individual KPIs, such as sales targets.
  • Work with the commercial team to inform and enhance new ranges and features for Fire Retardant products, based on market insights and client feedback.
  • Act as the key liaison for range development, ensuring stores are kept informed and up to date with the latest product ranges and features.
  • Facilitate customer and colleague awareness by providing training and resources to upskill colleagues on new products and their benefits, while sharing valuable market insights to enhance overall knowledge and engagement.
  • Plan and execute events in Dunelm expert stores targeting local businesses, including logistics (in-store setup, catering, etc.), invitations, and promotion.
  • Support relationship building between in-store colleagues and local businesses attending in-store events, to drive return custom for our expert stores.
  • Collaborate with larger business customers on mutually beneficial marketing opportunities and strategic partnerships.
  • Travel to meet with new business customers, working alongside the B2B Sales Manager to develop tailored packages that meet client needs.
  • Support the ongoing management of larger business accounts, including processing purchase orders, tracking invoices, and assisting with purchase process troubleshooting.
  • Monitor trends and competitor activity to identify growth opportunities for the B2B Made to Measure offering.
  • Provide feedback to leadership on opportunities to optimise operational efficiency and customer satisfaction.

FAQs

What is the main focus of the B2B Design & Sales Lead role?

The main focus of the B2B Design & Sales Lead role is to drive the growth of Dunelm’s Business-to-Business Made to Measure proposition by managing creative, sales, range development, event organization, and client relationship activities.

What kind of experience is preferred for this position?

Experience in B2B sales, preferably in the interior design or window treatment industry, is preferred. A proven track record of achieving sales targets and driving revenue growth in a B2B or retail environment is also important.

What are the key responsibilities of the B2B Design & Sales Lead?

Key responsibilities include understanding market trends, developing marketing materials, generating sales, managing range development, organizing events, and cultivating client relationships, among others.

Is creativity a requirement for this role?

Yes, creativity is an important requirement for this role, as the candidate will need to develop visually inspiring mood boards and marketing materials to engage potential business clients.

What kind of skills are required for this position?

Required skills include strong interpersonal and communication skills, the ability to assess client needs, proficiency in Microsoft Office Suite, strong organizational skills, a detail-oriented focus on customer satisfaction, and the ability to work independently and in a collaborative team environment.

Will the B2B Design & Sales Lead be required to travel?

Yes, the role involves traveling to meet with new business customers and supporting the management of larger business accounts.

What is the company culture like at Dunelm?

Dunelm fosters a caring and encouraging culture, making it a place where employees can feel right at home and contribute positively to the customer experience.

What kind of marketing activities will the B2B Design & Sales Lead be involved in?

The candidate will collaborate with the marketing team to develop impactful marketing materials for the B2B offering, including sample books and promotional assets.

Is there an emphasis on teamwork in this role?

Yes, the ability to work as part of a collaborative team is emphasized, along with independent work capabilities.

Are there specific KPIs that the B2B Design & Sales Lead is expected to meet?

Yes, the candidate will be responsible for meeting individual KPIs, such as sales targets.

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Dunelm

The Home of Homes

Retail & Consumer Goods
Industry
10,001+
Employees
1979
Founded Year

Mission & Purpose

Dunelm is a well-known UK-based homeware retailer that offers a wide range of products for home improvement and decoration. They specialise in selling items such as furniture, bedding, curtains, rugs, lighting, and kitchenware. Their ultimate mission is to make homes beautiful and comfortable by providing high-quality, stylish, and affordable homeware products to customers. Dunelm's purpose is to help people create a living space they love, by offering a diverse selection of home essentials and accessories that cater to different tastes and lifestyles. They aim to be the go-to destination for individuals looking to enhance their living spaces with top-notch products and excellent customer service.

Culture & Values

  • Stronger together

    We value connection, inclusion, team work and clear communication, engaging everyone in our purpose, helping people feel at home and creating a sense of belonging.

  • Keep listening and learning

    We know that being curious and having a growth mindset is key to our continual learning and that being self-aware and adaptable means we can to be our best selves more of the time and achieve things we never thought possible.

  • Long term thinking

    We are committed to putting our customers first, thinking big, making decisions and innovating in ways that are guided by our purpose, making a difference to the lives of our colleagues and customers.

  • Act like owners

    We enjoy the opportunity to take responsibility, be challenging and resourceful and make the right things happen in the right way.