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Brand Director Fragrances (m/f/d)

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The Estée Lauder Companies Inc.

10d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Munich

AI generated summary

  • You need 8+ years in global marketing, 5+ years in management, business studies in marketing/economics, brand management experience, and a strong industry network. Fluency in German and English is essential.
  • You will drive brand strategy, oversee sales performance, develop marketing plans, collaborate with teams, manage retailer relationships, and foster talent growth for optimal business results.

Requirements

  • Over 8 years of professional experience in marketing in a global company, preferably in the luxury, cosmetics or FMCG industry
  • At least 5 years of management experience with a focus on managing, coaching and developing employees
  • Successfully completed business studies with a focus on marketing, economics or similar
  • Experience in all areas of brand management (trade, product, consumer marketing and merchandising), ideally in retail / counter management
  • Experience of working in a complex, internationally operating company
  • Very good understanding of the industry and a good network of distributors, retailers, advertising agencies and other business partners.
  • Experience in digital, social and traditional media
  • Very good German and English language skills

Responsibilities

  • Defines, drives and executes the brand strategy for the DACH Affiliate, adapting from the EMEA / Global strategy
  • Is accountable for reaching the key brand rankings and market share objectives
  • Develops marketing and sales strategies to maximize sell-through according to market demand
  • Defines the Brand Go-to-Market strategy across all channels
  • Is accountable for the brand consensus demand plan (12 rolling month plan) and is accountable for complete and accurate sales drivers
  • Monitors for appropriate implementation of brand identity tools
  • Ensures operational effectiveness and strong collaboration with partners
  • Leads collaboration between brand team, commercial team and digital commerce and marketing team to deliver the brand strategy with focusing on excellence in execution
  • Foster strong relationships both with retailers and internally, particularly with the Education department and extended teams, to ensure smooth operations, support future brand growth, and implement an ideal consumer journey locally.
  • Ensure supporting Commercial Department in sell in and sell out as well as build strong relationships with local retailers
  • Drives talent growth and development, providing leadership, guidance and management
  • Motivate the team to deliver best-in-class business results.

FAQs

What is the primary responsibility of the Brand Director for Fragrances in the DACH region?

The primary responsibility is to define, drive, and execute the brand strategy for the DACH Affiliate, ensuring alignment with the EMEA/Global strategy, while being accountable for brand rankings and market share objectives.

What types of brands will the Brand Director oversee?

The Brand Director will oversee luxury fragrance brands including Tom Ford Beauty, Balmain Paris, Jo Malone London, Editions de Parfums Frederic Malle, Le Labo, and Kilian Paris.

How many years of professional experience are required for this position?

Candidates must have over 8 years of professional experience in marketing, preferably within the luxury, cosmetics, or FMCG industry.

Is management experience required for this role?

Yes, at least 5 years of management experience, focusing on managing, coaching, and developing employees is required.

What educational background is expected for the Brand Director position?

A successfully completed business degree with a focus on marketing, economics, or a similar field is expected.

What skills related to brand management are necessary for this role?

Candidates should have experience in all areas of brand management, including trade, product, consumer marketing, and merchandising, particularly in retail or counter management.

Is experience in digital marketing important for this position?

Yes, experience in digital, social, and traditional media is important for effectively driving the brand strategy.

Are language skills required for this job?

Yes, very good German and English language skills are required for communication and collaboration in this role.

What kind of relationships is the Brand Director expected to foster?

The Brand Director is expected to foster strong relationships with retailers, internal teams (especially the Education department), and business partners to support brand growth and ensure an ideal consumer journey.

What is the expectation regarding team management for this role?

The Brand Director is expected to drive talent growth and development, providing leadership, guidance, and motivation to deliver best-in-class business results.

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The Estée Lauder Companies Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1946
Founded Year

Mission & Purpose

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Benefits

  • Wellness Programs

    Helping employees optimize their physical and emotional wellness is essential to our success and theirs. We connect employees with fitness and mindfulness classes and robust wellbeing programs to enrich many areas of their lives. We create teams and arrange employee and family member participation in community events.

  • Financial Benefits

    Programs Our employees’ financial health is important. In some countries, benefits offered may be in the form of social and employer-provided plans that deliver financial support at retirement. In other areas, we continually review options to introduce voluntary employee benefits where such programs are available.

  • Insurance and Protection

    Wherever possible we offer a baseline of benefits to help improve employees’ security and financial protection, such as life insurance, accident insurance and other programs, many of which are automatically provided by the company.

  • Health Care Benefits

    Our programs support employees’ health and welfare and that of their families, inclusive of all definitions of family. These offerings may be stand-alone or complementary to a country’s socialized benefits, where provided.