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Brand Executive - Ice Cream, Brand Development

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Unilever

3d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You should have 2-3 years in FMCG marketing, strong project management skills, an MBA from a tier 2/3 B School, and a passion for quality food and growth in related categories.
  • You will execute product development, conduct consumer research, model innovation costs, track trends, and collaborate with cross-functional teams to ensure timely project delivery.

Requirements

  • 2-3 years of experience in Marketing in FMCG or consumer-facing start-up
  • Strong in project management
  • Mind-set for growth, to challenge the status quo, to leave a mark and change the course
  • MBA from tier 2 or 3 B School
  • Experience in adjacent categories like Chocolates, Soft Drinks, Biscuits, and other ice creams
  • Passion for great quality food, snacks, beverages, and multisensorial food experience

Responsibilities

  • Executing ‘New Product Development Funnel’ for Ice cream in India based on portfolio needs and consumer needs
  • Conducting consumer concept and product research on core and innovative ideas as relevant to the part of the Ice cream portfolio assigned to him/her
  • Basic data modeling for innovation costs and turnover potential
  • Staying in tune with the latest flavor and dessert trends through trade, out-of-home, and in-home consumer connects
  • Working closely with the R&D, Supply Chain, Market Research, Global Marketing, and Sales teams to deliver projects on time

FAQs

What is the job title for this position?

The job title is Brand Executive - Ice Cream, Brand Development.

Where is the work location for this role?

The work location is Mumbai HQ.

What is the primary function of this job?

The primary function of this job is in the Ice Cream category.

What will be my main responsibilities as a Brand Executive?

Your main responsibilities will include executing the New Product Development Funnel for Ice Cream in India, conducting consumer concept and product research, basic data modeling for innovation costs, staying updated on flavor and dessert trends, and collaborating with various teams to deliver projects.

What qualifications are required for this position?

The position requires 2-3 years of experience in Marketing within the FMCG sector or a consumer-facing start-up, strong project management skills, and a growth mindset.

Are there any additional desirable qualifications?

Yes, an MBA from a tier 2 or 3 B School, experience in adjacent categories like Chocolates, Soft Drinks, Biscuits, and a passion for quality food and multisensorial food experiences are nice to have.

What type of work environment can I expect in this role?

You can expect a dynamic work environment that encourages innovation and collaboration across various functional teams.

Is experience in the ice cream category specifically required?

While direct experience in the ice cream category is not strictly required, experience in adjacent categories is desirable.

How is success measured in this role?

Success in this role is typically measured by effective execution of new product launches, ability to conduct insightful consumer research, and collaboration with cross-functional teams to meet project timelines.

What type of company culture can I expect at Kwality Walls?

The company culture at Kwality Walls promotes a growth mindset, challenges the status quo, and encourages employees to make a significant impact within the organization.

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.