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Brand Manager

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Open Farm Pet

3mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Toronto
  • Quick Apply

AI generated summary

  • You need a Bachelor’s degree, 3+ years in brand marketing, strong analytical and creative skills, excellent communication, and a passion for pets. Self-motivated and organized are key!
  • You will develop marketing strategies, support product positioning, ensure brand consistency, collaborate with teams, manage budgets, and enhance consumer engagement and loyalty.

Requirements

  • Education: Bachelor’s degree in marketing, Business, or a related field
  • Experience: Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role.
  • Skills:
  • Analyze category positioning and understand consumer insights
  • Translate brand elements into plans to support go-to-market strategies
  • Proven ability to manage marketing campaigns and projects.
  • Excellent communication and interpersonal skills.
  • Lead creative development to motivate the target audience to “take action”
  • Proficiency in data analysis and performance metrics.
  • Measure and report performance of marketing campaigns, and assess ROI and KPIs
  • Creative thinking with a strategic mindset.
  • Strong organizational and time-management skills
  • You have 3+ years of work experience in brand marketing
  • Strategic Thinking: Ability to develop and implement effective brand strategies that align with company goals.
  • Proficiency in conducting category growth and analyzing consumer trends to inform brand strategy.
  • Strong creative skills to develop compelling messaging and product campaigns.
  • Excellent verbal and written communication skills to effectively convey brand messages and collaborate with internal and external stakeholders.
  • Ability to manage multiple projects simultaneously, ensuring timely and successful execution.
  • Proficiency in using data to measure and evaluate brand performance and making data-driven decisions.
  • Possesses a sense of urgency; is self-motivated and detail-minded
  • An ability to work independently and part of a team
  • Highly motivated and driven, with strong interpersonal skills
  • Curious and driven to ask questions for deeper understanding
  • Love pets! Bonus points if you have a furry best friend.

Responsibilities

  • Develop and implement product category strategies and plans to achieve short-term and long-term business goals. Ensure strategies are aligned with overall marketing department and company objectives.
  • Support category overviews, understanding opportunity, gap to target and competitor activities to inform positioning and strategies.
  • Support the development and evolution of elements across touchpoints including messaging and point-of-sale. Ensure consistency across all brand touchpoints.
  • Work closely with other departments (e.g., Sales, Innovation, Creative) to ensure brand initiatives are integrated and executed effectively.
  • Support development of brand’s marketing budget. Track expenses and ensure cost-effective allocation of resources.
  • Develop strategies to enhance consumer and customer engagement and loyalty.

FAQs

What is the primary focus of Open Farm as a company?

Open Farm focuses on transforming the way people feed their pets with premium, healthy food that is ethically sourced from farm-to-bowl, using top-quality ingredients.

What qualifications are required for the Brand Manager position?

The Brand Manager position requires a Bachelor’s degree in marketing, business, or a related field, along with 3+ years of work experience in brand marketing or related roles.

What type of experience is preferred for applicants?

Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate, or similar role is preferred.

What type of skills are important for a Brand Manager at Open Farm?

Important skills include the ability to analyze category positioning, translate brand elements into plans, manage marketing campaigns, strong communication skills, data analysis proficiency, and creative thinking with a strategic mindset.

What kind of work environment can candidates expect at Open Farm?

Candidates can expect a dynamic and supportive work environment with a team of dedicated, high-performing professionals. The office culture also embraces pets, making it a fun and friendly atmosphere.

Is there a focus on community engagement at Open Farm?

Yes, Open Farm offers volunteer days to give back to the community, highlighting their commitment to social responsibility.

What benefits does Open Farm provide to its employees?

Open Farm provides market-competitive compensation, PTO, wellness days, personal days, comprehensive healthcare coverage, competitive 401k and RRSP plans with company match, and discounted food for employee pets.

How does Open Farm approach diversity in hiring?

Open Farm values diversity in its workforce and encourages applications from all qualified individuals, ensuring an inclusive recruitment process.

Who should applicants contact for disability-related accommodations during the recruitment process?

Applicants requiring a disability-related accommodation should contact karen@openfarmpet.com.

What is the reporting structure for the Brand Manager role?

The Brand Manager will report to the Senior Director of Brand Marketing.

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Open Farm Pet

For the obsessed, by the obsessed. Ethically & sustainably sourced pet food.

Retail & Consumer Goods
Industry
51-200
Employees
2014
Founded Year

Mission & Purpose

Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America. We focus on producing premium, healthy food and treats for pets, all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top quality ingredients from farmers and fisheries doing things the right way. That’s why we are proud to call ourselves the first pet food partner of Certified Humane, and have also built strong partnerships with other leading animal welfare and sustainability certifications including Global Animal Partnership, Ocean Wise and Seafood Watch.