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Brand Manager, Cataract Equipment

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Alcon

2mo ago

Applications are closed

  • Job
    Full-time
    Junior, Mid, Senior & Expert Level
  • Marketing
  • Fort Worth

Requirements

  • Bachelor’s Degree or equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+1 yr)
  • The ability to fluently read, write, understand and communicate in English
  • 5 Years of Relevant Experience
  • 3 Years of Demonstrated Leadership
  • How You can Thrive at Alcon:
  • Strategic thinker with ability to anticipate future issues and promote solutions relying heavily on data analysis;
  • Ability to anticipate and identify business needs that can drive value
  • Highly collaborative with ability to meet needs of multiple stakeholders
  • High energy and engaging; Ability to build relationships and influence cross-functionally and navigate a global organization;
  • Excellent, confident communication skills with the ability to communicate with and present to audiences at every level.

Responsibilities

  • Establishes a brand building strategy and set business plan and go to market campaigns to deliver both short term and long term business goals and result.
  • Prioritize product needs based on marketing insights, competitive intelligence, business needs, and trends in technology and user experience to continue the growth trajectory of business.
  • Lead and align with cross functional partners (Finance, Medical Affairs, Quality, S&OP, Global Franchise) the execution of marketing initiatives including (but not limited to) product and portfolio optimization, pricing, promotion, targeting & positioning and forecasting.
  • Provide guidance and support to Sales Force with appropriate level of training, promotional materials, and commercial programs aligned to overall US Surgical business objectives
  • Builds relationship with key customers and supports industry educational meetings and events, advisory boards, customer meetings, national sales meeting and other strategic meetings;
  • Partners with Global Franchise to develop new products ideas, influence for strategic decisions on mid to long term portfolio strategy that best responds to local customer needs and business priorities and lead the cross functional team from launch strategy through tactical execution and measurement;

FAQs

What is the main responsibility of the Brand Manager for Cataract Equipment at Alcon?

The main responsibility of the Brand Manager includes developing the strategic marketing plan for core cataract equipment, collaborating closely with various internal teams to implement effective initiatives, and driving commercial execution for the product line.

What qualifications are required for this position?

Candidates are required to have a Bachelor’s Degree or equivalent related experience. They should also have 5 years of relevant experience, including 3 years of demonstrated leadership.

Where is the position of Brand Manager for Cataract Equipment located?

The position is located in Fort Worth, TX.

What skills are emphasized for the Brand Manager role?

The role emphasizes strategic thinking, the ability to anticipate and identify business needs, collaboration with multiple stakeholders, relationship-building skills, and confident communication skills suitable for various audience levels.

How will the Brand Manager engage with customers and the industry?

The Brand Manager will build relationships with key customers and support industry educational meetings, events, advisory boards, and national sales meetings to enhance the brand's presence and engagement in the market.

What teams will the Brand Manager work closely with?

The Brand Manager will work closely with the Sales Teams, Finance, Medical Education, Supply Chain, Sales Training, and the Global Franchise team.

What type of marketing strategy will the Brand Manager be responsible for?

The Brand Manager will establish a brand-building strategy that includes setting a business plan and go-to-market campaigns to achieve both short-term and long-term business goals.

What kind of experience is preferred for this position?

Relevant experience in brand management, especially within the medical or healthcare sector, and experience in strategic marketing and commercial execution are preferred.

What is expected from the Brand Manager in terms of data analysis?

The Brand Manager is expected to rely heavily on data analysis to anticipate future issues and propose solutions that can drive business value.

How does Alcon promote workplace culture for this position?

Alcon fosters an inclusive culture and seeks diverse, talented individuals to join its team, emphasizing collaboration and effective communication within a global organization.

Alcon

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care.