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Brand Marketing Coordinator

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Fanatics

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • $69K
  • New York, +1

AI generated summary

  • You should have 2+ years in marketing, strong communication skills, self-motivation, passion for sports and collectibles, MS Office proficiency, and a degree in Marketing or a related field.
  • You will develop marketing plans, drive youth initiatives, execute promotions, collaborate with teams, monitor campaign performance, and ensure adherence to guidelines while embodying brand standards.

Requirements

  • 2+ years' experience (including structured internships/work placements) within a marketing team at a brand, or within an account management/strategy role within a marketing agency.
  • Highly effective communicator and collaborator.
  • Self-motivated and highly organized to support day-to-day evolving tasks and projects within a team and independently.
  • Passionate about sports and consumer brands and knowledge of the trading card and collectibles space.
  • Proficient in Microsoft Office with the ability to create compelling and informative presentations.
  • Degree in Marketing or related discipline preferred.

Responsibilities

  • Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs.
  • Build marketing plans and executions that increase awareness and purchase.
  • Support partnerships with external organizations and execute deliverables.
  • Focus on establishing team’s youth marketing initiative to drive awareness and engagement on local and national levels.
  • Develop and execute product promotions.
  • Partner with Commercial and Product teams to ensure consistency across touchpoints.
  • Collaborate with Social, Content and Communications teams to increase outcomes.
  • Ensure all marketing efforts are implemented following appropriate guidelines.
  • Live the Marketing standards (Sense of urgency, Innovation, calculated risk-taking, and integrity) and lead by example.
  • Monitor campaign performance and communicate findings internally via recap decks.

FAQs

What is the primary role of the Brand Marketing Coordinator at Fanatics Collectibles?

The primary role of the Brand Marketing Coordinator is to manage the successful execution of day-to-day marketing initiatives and ongoing projects, focusing on developing marketing plans to increase awareness and purchase, while ensuring effective communication and collaboration across various teams.

What are some key responsibilities of the Brand Marketing Coordinator?

Key responsibilities include understanding collector insights to develop marketing programs, building and executing marketing plans, supporting partnerships with external organizations, establishing youth marketing initiatives, developing product promotions, ensuring consistency across teams, monitoring campaign performance, and communicating findings internally.

What qualifications are required for this position?

Candidates should have 2+ years of experience in marketing (including structured internships), be highly effective communicators and collaborators, be self-motivated and organized, have a passion for sports and consumer brands, possess proficiency in Microsoft Office for creating presentations, and ideally hold a degree in Marketing or a related discipline.

What is the salary range for the Brand Marketing Coordinator position in New York City?

The salary range for this position in New York City is $57,000 to $69,000, which represents base pay only and does not include additional incentive compensation.

How does Fanatics Collectibles engage with its consumers?

Fanatics Collectibles engages with its consumers by igniting the passions of global sports fans and providing products and services related to licensed fan gear, trading cards, sports memorabilia, and other digital assets through various platforms, including Fanatics Live.

What skills or attributes are essential for success in this role?

Essential skills and attributes for success in this role include strong communication and collaboration abilities, self-motivation, organization, a passion for sports and collectibles, and a creative mindset for developing and executing marketing initiatives.

What is the purpose behind the youth marketing initiative mentioned in the job description?

The youth marketing initiative aims to drive awareness and engagement among younger collectors at both local and national levels, fostering a future generation of sports fans and collectors.

What teams will the Brand Marketing Coordinator collaborate with?

The Brand Marketing Coordinator will collaborate with the Social, Content, Communications, Commercial, and Product teams to ensure consistency across all marketing touchpoints and enhance outcomes.

What makes Fanatics Collectibles a leader in its industry?

Fanatics Collectibles is a leader in its industry due to its extensive partnerships with major sports leagues, exclusive licensing agreements, a large established database of sports fans, and a commitment to enhancing the fan experience through innovative products and services.

Fanatics

Technology
Industry
10,001+
Employees

Mission & Purpose

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.