FAQs
What is the primary role of the Brand Marketing Coordinator at Fanatics Collectibles?
The primary role of the Brand Marketing Coordinator is to manage the successful execution of day-to-day marketing initiatives and ongoing projects, focusing on developing marketing plans to increase awareness and purchase, while ensuring effective communication and collaboration across various teams.
What are some key responsibilities of the Brand Marketing Coordinator?
Key responsibilities include understanding collector insights to develop marketing programs, building and executing marketing plans, supporting partnerships with external organizations, establishing youth marketing initiatives, developing product promotions, ensuring consistency across teams, monitoring campaign performance, and communicating findings internally.
What qualifications are required for this position?
Candidates should have 2+ years of experience in marketing (including structured internships), be highly effective communicators and collaborators, be self-motivated and organized, have a passion for sports and consumer brands, possess proficiency in Microsoft Office for creating presentations, and ideally hold a degree in Marketing or a related discipline.
What is the salary range for the Brand Marketing Coordinator position in New York City?
The salary range for this position in New York City is $57,000 to $69,000, which represents base pay only and does not include additional incentive compensation.
How does Fanatics Collectibles engage with its consumers?
Fanatics Collectibles engages with its consumers by igniting the passions of global sports fans and providing products and services related to licensed fan gear, trading cards, sports memorabilia, and other digital assets through various platforms, including Fanatics Live.
What skills or attributes are essential for success in this role?
Essential skills and attributes for success in this role include strong communication and collaboration abilities, self-motivation, organization, a passion for sports and collectibles, and a creative mindset for developing and executing marketing initiatives.
What is the purpose behind the youth marketing initiative mentioned in the job description?
The youth marketing initiative aims to drive awareness and engagement among younger collectors at both local and national levels, fostering a future generation of sports fans and collectors.
What teams will the Brand Marketing Coordinator collaborate with?
The Brand Marketing Coordinator will collaborate with the Social, Content, Communications, Commercial, and Product teams to ensure consistency across all marketing touchpoints and enhance outcomes.
What makes Fanatics Collectibles a leader in its industry?
Fanatics Collectibles is a leader in its industry due to its extensive partnerships with major sports leagues, exclusive licensing agreements, a large established database of sports fans, and a commitment to enhancing the fan experience through innovative products and services.