Brand Social & Community Manager

Vans

2mo ago

Applications are closed

Job
Full-time
Mid Level
Marketing
$96.8K - $121K
Costa Mesa

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management and community building, preferably in the action sports, lifestyle or digital industry.
Strong understanding of social media trends, platforms, and best practices.
Excellent communication skills with a creative and strategic mindset.
Ability to analyze data and derive actionable insights for optimization.
Creative thinker with a passion for exploring new and innovative marketing channels.
Passionate for skateboarding & action sports.

Responsibilities

As the Brand Social & Community Manager at Vans, you will play a pivotal role in shaping and amplifying our brand presence across social media platforms. You will be responsible for cultivating a dynamic community, driving engagement, and creating meaningful connections with our diverse audience.
How you will do it:
Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with Vans' brand identity and marketing goals.
Global Brand Social Platforms Management: Lead and owning global social calendar and platform positioning based on social media strategy, partner with content creation team and categories, regions to conceptualize and create compelling and shareable content for various social media channels, ensuring alignment with brand values.
Community Building & Management: Foster a strong sense of communities among Vans enthusiasts, encouraging interaction, user-generated content, and brand advocacy.
Brand Tone & Voice: Maintain and enhance the Vans brand voice across social media platforms, ensuring consistency and authenticity based on our brand positioning.
Campaign Management: Plan and execute social media campaigns, collaborating with cross-functional teams to achieve campaign objectives.
Social Listening & Rection: Monitor social media channels for trends, conversations, and brand mentions, providing insights to inform strategy and brand reaction moment.
Crises management: Monitoring social platforms and providing directions based on unexpected social events.
Analytics and Reporting: Utilize data and analytics tools to measure the success of social media efforts, providing regular reports and insights for continuous improvement.
Team management: Lead and manage global social media team and agencies to drive global consistency and local relevancy.

FAQs

What is the main responsibility of a Brand Social & Community Manager at Vans?

The main responsibility of a Brand Social & Community Manager at Vans is to shape and amplify the brand presence across social media platforms, cultivate a dynamic community, drive engagement, and create meaningful connections with the audience.

What kind of experience is required for this role?

A minimum of 5+ years of related professional experience in social media management and community building is required for this role, preferably in the action sports, lifestyle, or digital industry.

What educational background is necessary for this position?

A Bachelor's degree in Marketing, Communications, or a related field is required for the Brand Social & Community Manager role at Vans.

What skills are important for a successful Brand Social & Community Manager at Vans?

Important skills for a successful Brand Social & Community Manager at Vans include a strong understanding of social media trends and platforms, excellent communication skills, the ability to analyze data for insights, and a creative and strategic mindset.

What is the importance of brand tone and voice in social media management?

Maintaining and enhancing the brand tone and voice across social media platforms is crucial to ensure consistency and authenticity based on Vans' brand positioning.

Vans

Retail & Consumer Goods

Industry

10,001+

Employees

1966

Founded Year

Mission & Purpose

Vans® is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business. Do you want to know more about the incredible story behind Vans? Have a look at vans.com Vans® is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too.