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Brand Strategist

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Fidelity Canada

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Toronto
  • Quick Apply

AI generated summary

  • You need a degree, 7+ years in brand strategy and digital advertising, social media experience, Adobe skills, project management, and knowledge of generative AI. Financial services experience is a plus.
  • You will develop innovative brand concepts, oversee creative direction, manage content delivery across platforms, and collaborate on campaigns to engage audiences and drive conversions.

Requirements

  • University degree or equivalent experience or equivalent experience.
  • A minimum of 7 years of relevant experience.
  • Demonstrated understanding and experience in creative applications on social media and digital advertising channels, including emerging social channels (such as TikTok, etc.).
  • Experience in digital advertising creative development.
  • Experience in brand strategy development.
  • Experience in financial services and/or understanding of investing would be considered an asset.
  • Experience of various Generative AI tools and products.
  • Adobe Creative Cloud, or other relevant design technology experience.
  • Microsoft Office Suite (PowerPoint, Word, Excel).
  • Thorough understanding of digital creative executions in digital and social media channels.
  • An ability to write clear creative briefs and manage projects end-to-end.
  • An understanding of creative approaches and platforms to target various audience demographics to achieve campaign results.
  • Demonstrate an innovative, collaborative, and forward-thinking approach.
  • Experience producing digital-first campaigns that deliver results.
  • Understanding of how to build integrated marketing communications programs.
  • Current work authorization for Canada is required for all openings.

Responsibilities

  • Develop innovative concepts to support the brand and campaign objectives through to creative executions
  • Maintain and execute creative voice for the brand, engage audiences with brilliant content, creative ideas and innovation, including regional plans across Canada (e.g. Western Canada, Quebec, Atlantic Canada).
  • Define and establish a consistent brand voice across different platforms and products, set the creative direction across various projects and translate brand strategy into powerful creative concepts.
  • Provide leadership and direction to in-house and agency creative teams and copywriters for content delivery across campaigns and digital marketing channels, enabling high performing results and optimization for digital ads, referrals, onboarding, and cross-sell.
  • Provide expertise and leadership on creative approaches to engaging audiences on emerging social media platforms such as Facebook, Instagram, Reddit, etc.
  • Work with internal and external creative resources, content and product partners, media agency to develop creative briefs, including CTAs and visual designs.
  • Collaborate with the Director, Advertising to identify new opportunities to reach Fidelity’s target markets using new strategies, and/or creative approaches, particularly in emerging social media channels and leveraging the latest Gen AI tools and features to deliver Fidelity’s message at scale.
  • Translate market research and discussions with internal stakeholders into actionable campaigns that deliver results.
  • Identify and onboard creative vendors to execute on campaign objectives, including agency partners, social media influencers, digital media partners or any other creative partners as required.
  • Project manage initiatives and successfully collaborate with internal and external partners to ensure campaign delivery against objectives.
  • Follow Fidelity Canada marketing processes to engage internal and external partners in communicating, schedules, and all requisite approvals.
  • Work with internal content and digital partners to help ensure positive user experience and drive key conversions.
  • Evolve and maintain brand guidelines.
  • Ensure quality control of creative as part of production process.
  • Maintain cohesion and continuity throughout campaigns to ensure high customer conversion and retention.
  • Be a thought leader — always advocating and experimenting on the latest best practices within industry to constantly improve performance results.
  • Collaborate and communicate with all departments across Fidelity Canada on updates to branding guidelines and brand voice.
  • Provide innovative solutions to creative problems and thought leadership to internal partners across FIC’s paid and owned digital channels leveraging the latest AI tools and products.
  • Embrace existing or new technologies for digital execution.
  • Create a regularly updated roadmap for brand development drawing on new channels and techniques.

FAQs

What is the job title for this position?

The job title is Brand Strategist (Digital Creative and Media Strategist).

What experience is required for this role?

A minimum of 7 years of relevant experience is required.

Is prior experience in financial services necessary?

Experience in financial services and/or an understanding of investing would be considered an asset, but it is not strictly necessary.

Are there specific software skills required for this position?

Yes, experience with Adobe Creative Cloud and Microsoft Office Suite (PowerPoint, Word, Excel) is required.

What kind of work environment can I expect?

This is a hybrid role, which includes a mix of remote and in-office working.

Will I be required to manage projects and campaigns?

Yes, project management is a key responsibility, as well as collaborating with internal and external partners to ensure successful campaign delivery.

Is the role focused on traditional media or digital?

The role is primarily focused on digital-first strategies, especially in digital and social media channels.

What qualifications are needed for this position?

A university degree or equivalent experience is required for this role.

How does Fidelity Canada promote diversity and inclusion?

Fidelity Canada is committed to fostering a diverse and inclusive workplace, considering all qualified applicants regardless of their background.

Are accommodations available during the application process?

Yes, accommodations are available upon request for candidates taking part in the selection process.

What are some of the awards Fidelity Canada has received?

Fidelity Canada has received multiple awards, including Canada's Top 100 Employers, Great Place To Work® Certified, and Best Workplaces for Inclusion, among others.

What are the main responsibilities of this role?

The main responsibilities include developing innovative concepts, executing brand activations, providing leadership on creative approaches, and acting as a thought leader for the Fidelity brand.

Will there be opportunities for collaboration with external partners?

Yes, collaboration with external creative and media partners is a significant part of this role.

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Fidelity Canada

Finance
Industry
1001-5000
Employees
1987
Founded Year

Mission & Purpose

Fidelity Canada provides investment management services, offering a wide range of mutual funds, ETFs, and other financial products to help individuals and institutions achieve their financial goals. Their mission is to build better financial futures by delivering superior investment solutions, backed by in-depth research and expert management. Fidelity is committed to supporting investors with innovative strategies and personalized service, ensuring they can navigate complex markets and grow their wealth with confidence.