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Brand Strategist

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Drexel University

16d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Philadelphia

AI generated summary

  • You need a bachelor's degree and 4 years in marketing, brand strategy, or digital strategy. Strong communication, project management, and experience with CRM and Adobe tools are essential.
  • You will define and evolve brand identity, oversee campaigns, develop strategies for engagement, manage agency relationships, collaborate with stakeholders, and ensure adherence to branding guidelines.

Requirements

  • Required Qualifications
  • Bachelor’s degree or the equivalent combination of education and work experience.
  • 4 years’ experience in marketing and advertising, brand strategy, and/or digital strategy
  • Preferred Qualifications
  • Basic understanding of market segmentation, principles of marketing, integrated communication principles and branding.
  • Some experience developing and executing marketing plans with clear objectives that are measurable.
  • Knowledge of web analytics and campaign media measurement.
  • Excellent communication and project management skills.
  • Solid presentation skills, requiring articulate verbal and written communication.
  • Ability to manage multiple projects successfully, working in a fast-paced environment.
  • Ability to work with close attention to detail.
  • Good interpersonal skills, ability to work as part of a team as well as independently.
  • Experience with Customer Relationship Management (CRM) tools, Content Management Systems, Adobe Creative Suite, and SEO tools.
  • Experience working with advertising and/or media planning/buying agencies.
  • 2 years' experience as an account manager working in an agency setting is highly preferred.
  • Experience in managing and leading video and photoshoots.
  • Some experience working with marketing and media planning/buying agencies a plus.

Responsibilities

  • Under the guidance of the Senior Vice President, Leads for Marketing and Communications, and Marketing Strategists, the Brand Strategist, in collaboration with University leadership, will help define, protect, and support the evolution and execution on a vision of the Drexel University brand identity and messaging that falls in line with the 2030 strategic plan. The Brand Strategist, will support in the communication of the brand vision and evolutions to key stakeholders including University Leadership, Enrollment Management, Student Success offices, the Colleges and Schools, University communicators, and the University community.
  • Oversee the Drexel national positioning and advertising campaign Ambition Can’t Wait while evolving the effort year-over-year as well as design new campaigns for the University for positioning, awareness, or special general University opportunities and assignments both externally and internally.
  • Responsible for the protection, development, and evolution of the Drexel Brand Identity as well of the communication of brand attributes ensuring that all office/departmental marketing efforts, brand identity, and websites university-wide and approved vendors follow established branding marks, templates and guidelines.
  • Implement new marketing strategies designed to increase engagement with key constituencies, working in collaboration with stakeholders from across the University to support branding/awareness initiatives that align with graduate and undergraduate enrollment goals.
  • Work with Marketing and Communications creative and media services personnel, as well as other staff to develop new, in-house creative for branding/awareness campaigns. Oversee and edit advertising copy and design for college/school advertising campaign to align with brand standards, and lead commercial, video and photos shoots.
  • Support the management of the University's relationships with marketing agencies, media planning/buying agencies and digital SEO/SEM agencies. Ensure that the University is implementing best practices on brand alignment in media and beyond.
  • Oversee a centrally managed Marketing working group of communicators around the University to share best practices and discuss governance issues as they arise — ensuring that the central marketing office is working collaboratively with a two-way feedback loop with college and administrative units.
  • Set awareness and positioning campaign KPIs and ensure results are continuously optimized and guide decision making for future efforts in a data driven environment.
  • Commit to working with diverse colleagues to develop marketing and communication strategies that reach out to and connect with traditionally underrepresented and under-served communities to support and enhance diversity in the University community.
  • Perform additional duties as assigned.

FAQs

What is the primary role of the Brand Strategist at Drexel University?

The Brand Strategist is responsible for overseeing the Drexel University brand identity across various platforms, including advertising and digital assets, while developing and implementing comprehensive branding and marketing strategies that align with the University's enrollment and retention goals.

What are the essential qualifications required for the Brand Strategist position?

The required qualifications include a Bachelor’s degree or equivalent experience, and at least 4 years of experience in marketing, advertising, brand strategy, or digital strategy.

What preferred qualifications would enhance a candidate's application?

Preferred qualifications include experience with market segmentation, developing marketing plans, web analytics, project management, and CRM tools, as well as 2 years' experience in an agency setting.

Is prior experience with marketing agencies necessary for this role?

While not strictly necessary, experience working with advertising and media planning/buying agencies is highly preferred and will enhance a candidate's application.

Will the Brand Strategist be involved in creative processes?

Yes, the Brand Strategist will work with creative and media services personnel to develop in-house creative for branding and awareness campaigns.

What is the location of the position?

The position offers a hybrid/flexible work arrangement based in Philadelphia, PA.

How does the university support diversity through this role?

The Brand Strategist will commit to working with diverse colleagues to develop marketing strategies that connect with traditionally underrepresented and under-served communities in order to enhance diversity within the University community.

Are there any physical requirements associated with this position?

The physical requirements typically involve sitting at a desk/table.

What is the salary range for the Brand Strategist position?

The salary range for this position is between $54,630 and $81,940 per year, depending on the successful candidate’s qualifications, experience, and other factors.

Is a cover letter required when applying for the Brand Strategist position?

Yes, a cover letter is required to be submitted alongside your CV/resume when applying.

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Drexel University

Education
Industry
10,001+
Employees
1981
Founded Year

Mission & Purpose

Drexel is an academically comprehensive and globally engaged urban R1 research university, known for the nation’s premier co-operative education program.