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BRIONI WW E-Commerce Manager

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Kering

Today

  • Job
    Full-time
    Expert Level
  • Marketing
  • Rome
  • Quick Apply

AI generated summary

  • You need a degree in business or related fields, 10+ years in e-commerce, strong IT skills, project management expertise, and fluency in English. JAMstack experience is a plus.
  • You will lead digital marketing campaigns, optimize e-commerce strategies, analyze performance metrics, manage projects, oversee budgeting, and ensure compliance while enhancing the user experience.

Requirements

  • Degree in business/economics, management, engineering, or other related fields
  • Min 10 years’ experience in E-Commerce. Strong IT and business acumen. Sensitive to luxury.
  • Hands-on, initiative-taking person, with a passion to drive for solutions in a resourceful way
  • Strong project management skills with acquired methodology and eye for detail
  • Capacity to simplify jargon and complex architecture
  • Enthusiastic with high levels of energy, self–motivation and resilience, inspiring others to follow their lead
  • Excellent at partnering up with people of various cultures and personal styles in international environment
  • Fluent in English
  • Experience in JAMstack technology and headless E-Commerce would be a significant advantage

Responsibilities

  • Lead the development and execution of digital marketing campaigns, working closely with the Head of PR and Media to create a full-funnel strategy.
  • Coordinate with external agencies to implement multi-channel campaigns, including PPC, paid social media ads, SEO, and newsletters, to drive brand awareness and conversions.
  • Monitor and report on campaign performance, analyzing the effectiveness of digital marketing initiatives using analytics tools, providing insights and recommendations for improvement to maximize ROI.
  • Continuously optimize digital marketing activities implementing best practices and staying updated with industry trends and algorithm changes.
  • Oversee or drive key projects such as the e-commerce architecture evolution, the CRO activities on the front-end, China digital expansion, made-to-order tool developments, web accessibility, back-office system integration.
  • Simultaneously coordinate the efforts in a financial, qualitative, and timely manner, between the various contributing internal and external parties throughout the various, usually overlapping, project life cycles.
  • Ensure efficient and effective delivery of services in areas such as content, marketing, IT, fulfillment and logistics, customer service, payment processing and BI. Report on success, issues and find ways to drive for progress.
  • Liaise with Kering on E-Commerce practices as well as system architecture and integration.
  • Oversee timely, qualitative, and optimal publication of newsletters, online products and content. Continuously optimize site navigation, search, categories, filters and placement-merchandising strategies.
  • Maximize sales conversion, drive higher order values and engagement. Optimize user journeys, online assortment, in collaboration with marketing and merchandising. Manage supporting agencies for instance for translations.
  • Develop solid business intelligence reporting to allow for insightful conclusions. Provide, interpret and follow-up on E-Commerce KPIs (monthly), sales analysis (weekly), including also to Kering.
  • Control departmental CAPEX and OPEX budget, identifying associated risks & opportunities throughout the year.
  • Identify opportunities and implement tactics to drive substantial growth, using market research, customer feedback and web analytics.
  • Lead all further website developments, UX enhancements, change requests, bug fixing and optimizations.
  • Optimize process improvements especially with retail operations to improve speed of order fulfilment, improve quality in execution, deal with important customer cases.
  • Ensure compliance with E-Commerce evolving legislation and web accessibility management.
  • Act as a knowledge hub for Brioni's E-Commerce. Share best practices with sister brands.

FAQs

What is the primary responsibility of the WW E-Commerce Manager at Brioni?

The primary responsibility is to grow the Brioni online E-Commerce business by leading the E-Commerce team, driving daily sales, overseeing financial results, and evolving the headless architecture to meet business needs.

What kind of experience is required for the WW E-Commerce Manager position?

A minimum of 10 years’ experience in E-Commerce is required, along with strong IT and business acumen, and a sensitivity to luxury.

Is knowledge of JAMstack technology important for this role?

Yes, experience in JAMstack technology and headless E-Commerce would be a significant advantage for this position.

Who will the WW E-Commerce Manager report to?

The WW E-Commerce Manager will report to the Chief Client & Digital Officer.

What skills does Brioni seek in the ideal candidate for this position?

Brioni seeks strong project management skills, the ability to simplify complex concepts, hands-on initiative, enthusiasm, and the capacity to work effectively in a multicultural, international environment.

What type of work environment does Brioni promote?

Brioni promotes a stimulating and fulfilling workplace environment that fosters talent development, internal mobility, and leadership skills.

Will the WW E-Commerce Manager collaborate with other departments?

Yes, the Manager will closely collaborate with various functions including digital innovation, retail, supply chain, marketing, customer service, and finance, as well as with external partners.

Does this position involve managing a budget?

Yes, the WW E-Commerce Manager will control the departmental CAPEX and OPEX budget and identify associated risks and opportunities throughout the year.

What formats does the digital marketing strategy encompass for this role?

The digital marketing strategy includes PPC, paid social media ads, SEO, newsletters, and multi-channel campaigns to drive brand awareness and conversions.

What is the start date for the WW E-Commerce Manager position?

The start date for this position is February 3, 2025.

Kering

Retail Luxury Goods and Jewelry

Retail & Consumer Goods
Industry
10,001+
Employees
1963
Founded Year

Mission & Purpose

Kering is a global luxury group based in the UK that operates a portfolio of iconic luxury fashion, accessories, and lifestyle brands. Their ultimate mission is to empower imagination and creativity while fostering sustainable and responsible growth within the luxury industry. Kering's purpose revolves around promoting innovation, craftsmanship, and artistic expression in the world of fashion and luxury goods, while also driving positive change in terms of environmental and social sustainability. Through their brands, Kering aims to offer exceptional products and experiences while leading the way towards more ethical and sustainable practices in the luxury sector.