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Business and Marketing Data Scientist, gTech Ads

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Google

3mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Research & Development
  • Mumbai

AI generated summary

  • You need a Master's in a quantitative field, 3 years of analytics experience, coding skills (Python, SQL), and knowledge of AI/ML for marketing analytics.
  • You will lead data science projects in marketing effectiveness, develop modeling frameworks, collaborate with clients, translate insights into strategies, and drive innovation with internal teams.

Requirements

  • Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
  • 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree.
  • Master's degree in Statistics, Mathematics, Bioinformatics, Economics, another quantitative field, or equivalent practical experience.
  • 2 years of experience in a data science, or a related technical field.
  • Experience with statistical software (such as Python, R and/or MATLAB) and database languages (SQL).
  • Experience delivering insights from Artificial Intelligence (AI)/Machine Learning (ML) and statistical solutions to clients, including problem scoping/definition, modeling and interpretation.
  • Experience with data extraction and modeling tools (SQL, Python).
  • Understanding of AI/ML and statistical methods typically used in marketing analytics.

Responsibilities

  • Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management with deep knowledge of Machine Learning (ML) and statistics.
  • Collaborate with customers to solve their problems and identify the best statistical techniques, and develop a modeling framework.
  • Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution.
  • Work with customers and internal teams to translate data and model results into tactical and strategic insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes.
  • Collaborate with Product/ Engineering teams to increase and optimize capabilities of our Applied Digital Skills team, employing methods which create opportunities for scale, proactively helping to drive innovation.

FAQs

What are the minimum qualifications required for this position?

The minimum qualifications include a Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience, along with 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), and querying databases or statistical analysis, or a relevant PhD degree.

What preferred qualifications should candidates have?

Preferred qualifications include a Master's degree in Statistics, Mathematics, Bioinformatics, Economics, or another quantitative field, 2 years of experience in a data science or related technical field, experience with statistical software (such as Python, R, and/or MATLAB), experience delivering insights from AI/ML and statistical solutions, and understanding of AI/ML and statistical methods used in marketing analytics.

What responsibilities will the Business and Marketing Data Scientist have?

Responsibilities include leading data science aspects of client engagements, collaborating with customers to solve problems, engaging stakeholders to assess data and model readiness, translating data and model results into actionable insights, and collaborating with Product/Engineering teams to drive innovation and optimize capabilities.

Who will I be working with in this role?

You will work with a multi-disciplined team that includes PhDs, statisticians, economists, engineers, and former consultants, all of whom have deep expertise in Data Science, Machine Learning (ML), and Marketing Analytics.

What is gTech Ads' role within Google?

gTech Ads is responsible for providing support and technical services for customers across Google's Ad products stack, helping customers maximize their use of Ad and Publisher products and offering bespoke and scalable solutions.

Where can I work if I am hired for this position?

You can choose your preferred working location from Bengaluru, Karnataka, India; Gurugram, Haryana, India; or Mumbai, Maharashtra, India.

Does Google promote equal employment opportunities?

Yes, Google is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Will I have the opportunity to learn about innovative technologies?

Yes, in this role, you will learn about innovative technologies that drive Google products and bring those innovations to life in the context of specific client engagements.

What types of tools and software will I be expected to use?

You will use statistical software such as Python, R, and MATLAB, as well as database languages like SQL for data extraction and modeling.

What is the focus of the models you will be building?

You will be building bespoke models that address key business questions and help measure and optimize marketing Return on Investment (ROI) for Google's largest clients.

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.