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Business Leader Marketing (m/w/d)

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L'Oréal

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Düsseldorf

AI generated summary

  • You need 6-8 years in product marketing, digital marketing experience, 2 years in leadership, strong communication and analytical skills, creativity, and fluency in English. Sales or business development experience is a plus.
  • You will develop brand strategies, manage product marketing, lead a team, drive market growth, collaborate with stakeholders, and oversee budget and marketing plans for optimal brand performance.

Requirements

  • Mindestens 6-8 Jahre Berufserfahrung in einem relevanten Umfeld / Produktmarketing
  • Erfahrung im digitalen Marketing, im e-Retail oder in der Mediaplanung
  • Mindestens 2 Jahre Führungserfahrung
  • Mut Entscheidungen zu treffen und den Status Quo zu hinterfragen
  • Effektive, empathische Kommunikation
  • Erfahrung im Umgang mit Komplexität und analytisches Denken
  • Konzeptionelle wie auch operationelle Kreativität
  • Sehr gute englische Sprachkenntnisse
  • Ein Pluspunkt wären Erfahrungen im Vertrieb, Business Development oder Controlling

Responsibilities

  • Entwickeln Sie Die Markenvision Und –Strategie Für Eine Unserer Erfolgreichen Marken Und Setzen Sie Diese Mit Einem Starken Und Engagierten Team Um. In Einer Spannenden Kombination Aus Online Und Offline Marketing Können Sie Ihre Strategischen Und Operativen Fähigkeiten Optimal Einsetzen
  • Rekrutierung neuer Konsument:innen & Ausbau des Brand Engagements
  • Ausbau von Marktanteilen, Umsatz und Profit in den von Ihnen betreuten Produktkategorien
  • Eigenständige Verantwortung für das Produktmarketing inkl. Brand Activation, Advocacy & Influence und Digital Marketing
  • People Management und Development
  • Vernetztes Arbeiten mit diversen Stakeholdern
  • Entwicklung einer nachhaltigen und ganzheitlichen Vision basierend auf fundiertem Markt-, Verbraucher- und Markenverständnis im aktiven und permanenten Austausch mit angrenzenden Fachbereichen
  • Definition und Steuerung des Jahresplans sowie Budgetverantwortung für die entsprechende Marke oder Kategorie
  • Zentraler Ansprechpartner für das internationale Marketing-Team sowie das Zonen-Team in Paris für die Weiterentwicklung der lokalen DACH Markenstrategie
  • Übersetzung, Umsetzung und Nachverfolgung der Markenstrategie in Form von ganzheitlichen Jahresplänen
  • Steuerung der Marketingpläne und -aktivitäten (on- und offline) in Zusammenarbeit mit Vertrieb, Education, Business Development, Controlling
  • Erreichung der Markenziele in Bezug auf Marktanteil, Umsatz, Profit
  • Führen eines Teams sowie individuelle Entwicklung und Coaching diverser Team-Mitglieder
  • Weiterentwicklung des Team-Engagements
  • Förderung von cross-funktionaler Kooperation, Austausch und Networking

FAQs

What is the primary responsibility of the Business Leader Marketing at L’Oréal?

The primary responsibility is to develop and implement the brand vision and strategy for one of our successful brands, utilizing a strong and engaged team across online and offline marketing.

How many years of experience are required for this position?

A minimum of 6-8 years of experience in a relevant field, specifically in product marketing, is required.

Is leadership experience necessary for this role?

Yes, at least 2 years of leadership experience is required for this position.

What skills are essential for this role?

Essential skills include decision-making, effective and empathetic communication, analytical thinking, creativity, and experience in navigating complexity.

Is experience in digital marketing or e-Retail important?

Yes, experience in digital marketing, e-Retail, or media planning is important for this role.

What kind of team structure will I manage?

You will lead a team and be responsible for their individual development, coaching, and fostering team engagement.

Does the company offer opportunities for personal and professional development?

Yes, L’Oréal provides individual personal and professional development opportunities, along with a steep learning curve and a strong team spirit.

What is the company’s stance on diversity and inclusion?

L’Oréal is committed to equality, diversity, and inclusion in the workplace and actively works to prevent discrimination and harassment of any kind.

Will I be responsible for budget management?

Yes, you will have budget responsibility for the corresponding brand or category as part of your role.

What type of job contract will be offered?

A permanent employment contract will be offered in a growing and stable market.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.