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Category Marketing Manager- Germany

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Whatnot

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You have 6+ years in marketing, fluent in English and German, strong project management skills, creative content creation, KPI tracking, and thrive in fast-paced environments.
  • You will drive buyer acquisition, execute social media strategies, pursue PR opportunities, create marketing resources for sellers, and measure category marketing effectiveness.

Requirements

  • You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
  • You are fluent in both English and German, with a deep understanding of the DACH market
  • You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
  • You're a creative thinker with an aptitude for content creation and copywriting
  • You have experience tracking KPIs and monitoring success for marketing programs
  • You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Responsibilities

  • Own buyer acquisition across the priority categories in the local market, devising campaigns and events that generate buzz and grow those categories demand
  • Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
  • Identify and pursue PR and influencer opportunities in the local market across categories
  • Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
  • Measure and iterate on the effectiveness of category marketing initiatives

FAQs

What is the main responsibility of a Category Marketing Manager at Whatnot?

The main responsibility is to grow category demand by devising campaigns that generate buzz and drive conversion, as well as managing buyer acquisition across priority categories in the local market.

What are the required qualifications for this role?

The required qualifications include 6+ years of marketing experience, fluency in both English and German, strong project management skills, creativity in content creation and copywriting, and experience tracking KPIs.

Is experience in a specific industry preferred for this position?

Yes, experience at a high-growth startup, marketplace, or creator-focused platform is a plus.

Where is the position located?

Team members in this role are required to be within commuting distance of either our Berlin, Germany or our London, UK hub.

What types of campaigns will the Category Marketing Manager be responsible for?

They will be responsible for digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on engaging content.

Are there any specific skills that would be a nice addition for applicants?

Yes, experience with graphic design and video editing tools, a passion for creator communities, and experience buying and selling in online marketplaces are all nice to have.

What is the compensation range for this position?

The compensation range is €85,000/year - €120,000/year, plus benefits and equity.

What kind of benefits does Whatnot offer?

Benefits include flexible time off, health insurance options, work from home support, care benefits, retirement plans, and parental leave.

Is experience with data analysis important for this role?

Yes, experience tracking KPIs and monitoring success for marketing programs is important for measuring the effectiveness of category marketing initiatives.

What is the company culture like at Whatnot?

Whatnot values diversity and believes that a variety of skills and experiences enriches the company culture, fostering a supportive and respectful workplace.

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Whatnot

Whatnot: Buy, Sell, Go Live

Technology
Industry
201-500
Employees
2019
Founded Year

Mission & Purpose

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more. Founded by collectors, the platform couples rigorous seller vetting with unmatched buyer protection to create a trusted and welcoming space for people to share their passions with others. Today, Whatnot’s top sellers earn up to eight figures annually using the platform. Backed by Andreessen Horowitz, YC Continuity, and CapitalG, Whatnot’s valuation is $3.7B.