Cluster Marketing & Communications Manager

MOVENPICK

2mo ago

Job
Full-time
Senior Level
Customer Relations
Marketing
Dubai
Quick Apply

AI generated summary

You need 5-star hotel marketing experience, design software skills, social media expertise, digital marketing knowledge, creativity, strong organization, data analysis, and media relationship abilities.
You will develop marketing strategies, manage digital campaigns, oversee PR initiatives, analyze market trends, cultivate media relationships, and optimize content for brand visibility.

Requirements

Experience as Marketing & Communication Manager in a 5-star hotel, preferably in the same brand.
Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop, Canva, Capcut, Lightroom).
A keen eye for aesthetics and details.
Strong background in social media and has experience with pre-opening of outlets.
Proficiency in digital marketing tools and platforms (e.g. Google Analytics, social media management tools).
Creative thinking and ability to develop innovative marketing campaigns.
Excellent organizational and project management skills.
Ability to analyze data and derive actionable insights.
Proven ability to build and maintain relationships with media and industry influencers.

Responsibilities

Develop and maintain marketing strategies to meet the Mövenpick Hotel’s objectives.
Produce collaterals and marketing and advertising products, regulate their distribution, and operate within the Mövenpick hotels brand standards.
Implement marketing activities to deliver business objectives for strategic segments and departments.
Develops a public relations program for the hotel based on its marketing goals.
Establish and manage internal processes (and use of external resources) to track cultural, social and technological trends, travel market trends and competitor strategies across key markets.
Develop and maintain Marketing Intelligence Platform, consolidating external/internal data, research, tracking studies and other information sources to direct sales & marketing activity as appropriate.
In conjunction with the area office team conduct and manage market research/insights-process as necessary to inform development of marketing strategies.
Identify areas of opportunity (places, times, segments) and creatively & proactively put forward ways to realize the opportunities.
Establishes and manages partnership marketing relationships with key partners and actively pursue other brand relationships with international and regional brands.
To manage the nominated creative agencies and PR/communications agencies to maximize brand and hotel awareness.
Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget.
Assists in the preparation of the hotel strategic plan, goals, and Marketing and Communications departmental budget.
Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information.
Establishes and interprets key performance indicators to manage the business, consistently takes into account financial implications of business decisions and recommendations.
Develops annual marketing plan in conjunction with sales department, which details activities to follow during the year, which will focus on meeting organizational objectives.
Lead the development and implementing of comprehensive digital marketing strategies aligned with business objectives.
Oversee the entire process of digital campaign management, ensuring seamless execution and optimization across diverse platforms.
Cultivate relationships with influencers, content creators, and brand ambassadors, strategizing and executing influencer campaigns for increased brand visibility.
Collaborate with business units for the creation of compelling digital content consistent with brand guidelines, tailored specifically for effective influencer collaborations.
Manage SEO and SEM efforts, staying informed on industry trends to enhance online visibility and drive organic traffic.
Utilize analytics tools to track and analyze digital performance metrics, providing regular reports and insights.
Actively manage and grow the social media presence of each business unit, implementing strategies to boost followers, engagement, and overall brand awareness.
Foster collaboration with cross-functional teams to ensure alignment with digital marketing strategies.
Contribute to effective budget management, optimizing ROI in digital marketing initiatives, including influencer collaborations.
Actively manage different OTAs platforms.
Manage ads on Meta, Google & OTA’s platforms.
Drive acquisition and usage of loyalty marketing programs with the support of Area and Regional colleagues.
Demonstrates an understanding of competitors’ major strengths and weaknesses.
Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
Adapt marketing material to meet local market needs.
Develop an effective and strategic annual public relations and promotional calendar of activities for the hotel to include F&B activities, recreation and rooms.
Keep properties informed of opportunities for media coverage, and to assist in providing information when required.
To establish and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of the property and its events.
To host invited members of the media, strategic partners and top clients at functions and events.
Ghost write articles and features and create/edit news releases and Q&A for the Mövenpick Hotel.
Create a positive hotel image in every interaction with internal and external customers.
Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests.
Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs.
Generate new ideas and encourage creativity from other team members.
Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner.
Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Conferencing and Sales Departments.
Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
Prepares promotional press releases on personalities among guests and Heartist of the hotel and on newsworthy events in the hotel.
Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
Coordinates marketing activities with the Sales team.
Maintains good public relations by extending personalized service to VIPs. e.g., following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.
Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
Develop hotel gifts and giveaways.
Builds profile within local market place through attendance at various events and local market place.
Co-ordinate’s hotel photography when required.
Plans and coordinates sponsorship activities.
Works in harmony with all team members and executives, manage public relations subjects of the hotel; Journalists, Officials, local community, Corporate Public Relations MH&R.
Maintain a smooth information flow inside the hotel, i.e., to update department heads and staff about all concerning news of the hotel and the hotel chain.
Update social media pages with hotel description, features, pictures etc.
Update news, promotions and any other hotel relevant information on social media pages.
Organize competitions on social media pages.
Prepare marketing & public relations activities on a monthly basis and review with Director of Sales & Marketing.
Invite local based clubs and communities to join social media pages.
Investigate relevant online marketing channels which are widely frequented by users and are more effective in terms of exposure, make contact with channels and source media kits.
Securing value added benefits and negotiating excellent rates with third parties.
Provide correct hotel description and hotel photos for uploading on to online business directories, destination guides and free listings where possible.
To manage all aspects of print production, receipt and distribution.
Maintains clipping files pertaining to the hotel based on daily perusal of the media sharing copies with the General Manager, other departments, other sister hotels, and corporate public relations.
Develop a database of regional and international publications and media contacts.
Maintains mailing list/contact file.
Maintains an accurate and up to date hotel photo file.
To be continuously active with social and digital media.

FAQs

What is the role of the Cluster Marketing & Communications Manager at Accor?

The Cluster Marketing & Communications Manager is responsible for developing and maintaining marketing strategies, producing marketing collaterals, overseeing digital marketing efforts, managing PR programs, and ensuring brand visibility and awareness for Mövenpick Hotels.

What qualifications are required for this position?

Candidates should have experience as a Marketing & Communication Manager in a 5-star hotel, familiarity with design software, proficiency in digital marketing tools, strong organizational skills, and the ability to build relationships with media and influencers.

Are there opportunities for career growth and advancement within the company?

Yes, Accor provides a supportive environment for career growth where employees can explore different professions and opportunities globally.

What kinds of digital marketing strategies will I be responsible for?

You will lead the development and implementation of comprehensive digital marketing strategies, including managing digital campaigns, SEO and SEM efforts, social media presence, and influencer collaborations.

Will the Cluster Marketing & Communications Manager need to manage budgets?

Yes, the role involves assisting in the preparation and management of the marketing and communications departmental budget and optimizing ROI for digital marketing initiatives.

Is experience in public relations also essential for this position?

Yes, a strong background in public relations is essential, including developing PR programs, managing media contacts, and promoting good publicity for the hotel.

What tools will I need to be familiar with in this role?

Knowledge of Google Analytics, social media management tools, and design software such as InDesign, Illustrator, Photoshop, and content creation tools like Canva and Capcut is required.

How does the company view its culture and values?

Accor fosters a culture where hospitality is seen as a work of heart, and encourages a collaborative environment where everyone feels they can contribute positively.

What types of marketing materials will I produce?

You will produce collateral and advertising products that adhere to Mövenpick hotels brand standards and develop marketing materials tailored to local market needs.

Are there any travel requirements for this position?

The job may involve some travel to attend events and collaborate with media and partners within the local market.

MOVENPICK

https://www.linkedin.com/company/moevenpick-hotels-&-resorts/

Travel & Leisure

Industry

10,001+

Employees

1973

Founded Year

Mission & Purpose

This is a wholehearted invitation to experience life through the lens of pleasure, where indulgence is deftly woven into every element of your stay. Because indulgence done right is about partaking in experiences that offer the innate joyfulness of life’s innocent pleasures that transform the world into a realm of endless playful possibilities. Whether it’s a late night chocolate treat that feels like a lullaby, or waking up and never leaving that marshmallow-soft bed, at Mövenpick, we elevate simple moments into something exquisitely delicious. Moments that are good for you, and good for the world.