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Coca-Cola Blaze Graduate, Marketing

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The Coca-Cola Company

25d ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Customer Relations
    Marketing
  • Berlin

AI generated summary

  • You must have a relevant degree by Sept 2025, start full-time Oct 2025, under 3 years of experience, strong English skills, and a passion for marketing and teamwork.
  • You will support marketing campaigns, conduct research for insights, collaborate with teams, evaluate initiatives, manage social media, and assist with product launches and events to boost brand visibility.

Requirements

  • A bachelor’s or master’s degree completed by September 2025.
  • Availability to start full-time (38 hours/week) on October 1, 2025.
  • Legal eligibility to work in the country you are applying for.
  • No more than 3 years of full-time professional experience.
  • Fluent in English with excellent communication and creative problem-solving abilities.
  • Demonstrated leadership through roles in academic, extracurricular, or professional settings.
  • Desire to lead change, manage complex projects, and collaborate with people in a fast paced, high-performance environment.
  • Openness to different perspectives and a proven ability to work effectively with diverse teams.
  • Previous internship experience with The Coca-Cola Company or its system partners is an advantage.
  • Skills and attributes: Knowledge of key marketing principles and strategies. Passion for brand-building and innovative marketing. Strong analytical skills and attention to detail. Consumer-first mindset with the ability to drive creativity and innovation.

Responsibilities

  • Support the development and execution of 360-degree marketing campaigns that resonate with diverse consumer segments.
  • Conduct consumer and market research to uncover insights that guide brand strategies and messaging.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.
  • Monitor and evaluate the effectiveness of marketing initiatives and campaigns.
  • Manage social media and digital marketing channels to foster engagement and drive brand awareness.
  • Assist in coordinating product launches, events, and sponsorships to enhance brand visibility.

FAQs

What is the duration of the Coca-Cola Blaze Graduate Program?

The Coca-Cola Blaze Graduate Program lasts for 24 months and includes four rotations.

What kind of projects will I lead as a graduate?

As a graduate, you will lead high-impact projects that shape the business and deliver meaningful results.

Will I have opportunities for mentorship?

Yes, you will connect and collaborate with leaders, mentors, and peers, receiving personalized coaching and career guidance.

What qualifications do I need to apply for this role?

You need a bachelor’s or master’s degree completed by September 2025, legal eligibility to work in the country you are applying for, and no more than 3 years of full-time professional experience.

When is the start date for the position?

The position is set to start full-time on October 1, 2025.

Is previous internship experience required?

While not required, previous internship experience with The Coca-Cola Company or its system partners is considered an advantage.

What skills are beneficial for this role?

Beneficial skills include knowledge of key marketing principles, strong analytical skills, attention to detail, and a consumer-first mindset with a passion for brand-building and innovative marketing.

Will I have the opportunity to work on digital marketing initiatives?

Yes, you will manage social media and digital marketing channels to foster engagement and drive brand awareness.

How does the program support my educational development?

The program offers hands-on projects, global meetings, and access to world-class development programs and cutting-edge digital learning tools.

What are the key responsibilities of the Marketing Graduate?

Key responsibilities include supporting the development of marketing campaigns, conducting consumer and market research, collaborating with cross-functional teams, and evaluating marketing initiatives.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.