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Communications Manager

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Diageo

2mo ago

  • Job
    Full-time
    Expert Level
  • London

AI generated summary

  • You need experience influencing leaders in change management, strong communication skills, event planning, collaboration with third parties, and proficiency in various digital tools. Degree required.
  • You will engage stakeholders, create communication strategies, monitor advocacy, support event planning, develop messaging, and leverage data insights to ensure effective program outcomes.

Requirements

  • Significant experience in planning and influencing senior leaders to support & drive change across their people. This will include managing communications activities and creating content that successfully supports people through change for complex transformational projects, ideally ERP / IT-enabled.
  • Strong knowledge of and ability to leverage Diageo’s formal & informal communication channels and ability to innovate to generate excitement and engagement.
  • Track record of working with or managing third-party providers to collaborate and achieve project goals as one team.
  • Experience in stakeholder event planning & delivery.
  • Degree educated.
  • Strong verbal, written and presentation communication skills and ability effectively target and tailor the message and medium to various audience groups to achieve intended outcomes.
  • Flexibility to adjust to changing priorities and ability to deliver high-quality communications in compressed timelines.
  • Proficient in using a variety of tools to develop plans and communications content (Word, PowerPoint, Excel, Yammer/Viva Engage, Teams, Synthesia, Canva, Poppulo etc.)

Responsibilities

  • 1. Identify senior stakeholders & their influence / reach across all business functions & regions; ensure the Global Change team monitors sponsor’s support that is critical to successful programme outcomes.
  • 2. Leveraging the Global Change methodology, agree the target advocacy required from each Executive sponsor to achieve Voyager outcomes.
  • 3. Understand the impact of Voyager on Executives personally; with and through programme leadership team members, plan and devise engaging materials and events to support the change journey individuals will personally experience as a result of the programme.
  • 4. Create an Executive engagement and communications strategy; execute the strategy through a targeted and timely communications plan and relevant content covering all programme waves to achieve required sponsor understanding and advocacy, aligning Executive communications outcomes with programme milestones.
  • 5. Capture and monitor advocacy for or opposition to the changes that Voyager will drive across the Executive sponsor group and track with the Global Comms team. With this understanding, identify, monitor and address risks & opportunities for the programme, with support of appropriate programme team members. Ensure risks, issues & dependencies are documented and escalated leveraging appropriate programme methodology and tools.
  • 6. As an extended member of the Programme Integration & Execution (PI&E) team, build a detailed understanding of the programme status, issues and opportunities and integrate key messages within communications. Brief the PI&E team on Executive comms outcomes and plan to achieve, providing standard templates, critical paths and coaching to ensure needs are met. Coaching PI&E on successful communication techniques to support internal project comms.
  • 7. Integrate Exec communications scheduling, planning & delivery with the Programme Management and Global & Regional communications plans, synchronizing consistent messaging across the Global & Regional leadership teams.
  • 8. Support the development of the Voyager narrative, key messages, benefits and communications blueprint to underpin Exec communication activities covering cultural, process and functional and persona-led viewpoints.
  • 9. Identify, utilise or create effective communication channels for deploying communications to senior stakeholders and the business applying a global, regional and local perspective.
  • 10. Collaborate with third-party communications service provider as well as Regional and Local teams to launch communications to stakeholders and business communities.
  • 11. Lead & develop content for stakeholder and end user focused engagement and events (e.g. Regional / Functional leadership meetings, Town Halls, roadshows) to foster strong stakeholder engagement through two-way interactions.
  • 12. Leverage the power of data and insights to measure effectiveness of communications from message reach and channel effectiveness and take remediation actions as needed.
  • 13. Support the Global Change Lead, Global Comms lead & Voyager Programme Leadership Team in performing various activities and producing deliverables for the Voyager programme.

FAQs

What is the main purpose of the Executive Communications Manager role?

The main purpose of the Executive Communications Manager role is to be responsible for stakeholder management, engagement, and communication activities specifically aimed at Executive and Leadership groups, ensuring effective communication and support for the Voyager Business Transformation Programme.

What qualifications are required for this position?

The position requires a degree education, significant experience in managing communications for complex transformational projects, and strong verbal, written, and presentation communication skills.

What experience is necessary for applicants?

Applicants should have significant experience in influencing senior leaders, managing communications activities during change initiatives, and ideally working with ERP or IT-enabled transformation projects.

How important is it to understand the cultural impact of the Voyager programme on executives?

It is very important to understand the cultural impact of the Voyager programme on executives as this knowledge helps in planning and devising materials and events that support their change journey.

What tools and platforms are expected to be used by the Executive Communications Manager?

The Executive Communications Manager should be proficient in using tools such as Word, PowerPoint, Excel, Yammer/Viva Engage, Teams, Synthesia, Canva, and Poppulo to develop communication plans and content.

How will the Executive Communications Manager collaborate with other teams?

The Executive Communications Manager will collaborate with the Global Change Team, third-party service providers, Regional and Local Change and Deployment teams, and the Programme Leadership team to ensure alignment and effective communication.

Will this role require the development of events for stakeholders?

Yes, the role will involve leading and developing content for stakeholder-focused engagement events, such as Regional or Functional leadership meetings, Town Halls, and roadshows.

What type of communication strategy is expected to be created?

An Executive engagement and communications strategy should be created that aligns with programme milestones and includes targeted and timely communications covering all programme waves.

Is flexibility in prioritizing tasks important for this role?

Yes, flexibility in adjusting to changing priorities and delivering high-quality communications within compressed timelines is crucial for success in this role.

What barriers could hinder success in this position?

Barriers to success may include an inability to adopt diverse influencing styles, low resilience in a fast-paced environment, ineffective communication, and difficulties in stakeholder and risk management.

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Diageo

Retail & Consumer Goods
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.