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Community Relations Manager - Forestview (2024-7022)

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Verve Senior Living

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Healthcare
  • Toronto

AI generated summary

  • You should have Grade 12, post-secondary education in business or related fields, 5 years' experience, strong communication skills, a valid Ontario driver's license, and flexibility for a varied schedule.
  • You will market residential suites, facilitate resident transitions, coordinate public relations, maintain sales records, conduct community outreach, and ensure compliance with health and safety standards.

Requirements

  • Minimum grade 12.
  • Post secondary education with a preference to business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position: real estate, healthcare, or sales.
  • Minimum five years of business experience, preferably in retirement, hospitality, healthcare or consumer sales sectors.
  • Excellent verbal and written communication skills in the English language.
  • Must be a self starter.
  • Must have a valid Ontario driver’s license and be willing to drive own vehicle.
  • Must have proficiency with computers and able to use Sherpa.
  • Must be available for a flexible schedule, which will include weekends and/or evenings.

Responsibilities

  • Participates in and contributes to the Verve Quality Improvement (VQI) program at the home.
  • Markets residential suites in accordance with established sales procedures to ensure occupancy targets are met.
  • Develops both new and existing potential resident contacts through a structured marketing and follow-up program.
  • Facilitates And Ensures a Smooth Transition For New Residents
  • Prepares and processes Tenancy Agreements accurately.
  • Reviews CHIP with resident.
  • Schedules pre move-in health-care assessments with the resident service manager or designate.
  • Co-ordinates move-ins and room preparation.
  • Keeps Sherpa program up to date.
  • Provides and explains Resident Handbook and conducts post move-in tour and visit.
  • Collects and forwards pertinent information to other departments and ensures notification to corporate office.
  • Co-ordinates both internal and external public relations activities.
  • Conducts tours and acts as the internal and external referral source for all sales and marketing contacts and activities.
  • Markets The Home
  • Develops and implements an annual marketing plan, and updates and reviews it as needed.
  • Enhances the home’s community awareness/image through public speaking engagements.
  • Acts as a representative at community functions as appropriate.
  • Maintains ongoing contact with potential residents.
  • Maintains Statistics To Evaluate Sales And Marketing Effectiveness
  • Maintains complete and accurate sales records in accordance with established procedures and programs.
  • Prepares marketing and sales reports for submission to the general manager by the fifth working day of the following month.
  • Meets regularly with the general manager and other staff to review marketing plan on an on-going basis.
  • Conducts competitor survey at least annually.
  • Implements the marketing objectives, policies and procedures of the home.
  • Responds to resident inquiries and concerns; follows up with general manager and department heads to ensure residents’ satisfaction.
  • Provides resident information for all departments by maintaining up to date resident room records, occupancy, daily census and informs all departments of resident movement/move­-ins/move-outs. (Sherpa)
  • Receives and updates CHIP as needed.
  • Attends and participates in regional marketing meetings.
  • Ensures that model suites are clean and attractive on a daily basis.
  • Assists with department heads in planning and implementing resident programs and services based on residents' needs and requests.
  • Performs other related duties as assigned or delegated by the general manager.
  • Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information System. This includes recognizing health and safety hazards, reporting incidents, fulfilling responsibilities under the applicable legislation.
  • Complies with all relevant corporate policies and procedures.
  • Completes all required annual mandatory training/education.

FAQs

What is the primary goal of the Community Relations Manager role at Verve Senior Living?

The primary goal is to help each person have a great day, every day, and to make a difference in the lives of older adults by achieving occupancy targets through effective marketing and sales programs.

What are the educational requirements for this position?

The minimum requirement is a grade 12 education, with a preference for post-secondary education in business administration, sales, marketing, communication, or public relations.

How many years of business experience are required for this role?

A minimum of five years of business experience is required, preferably in retirement, hospitality, healthcare, or consumer sales sectors.

What skills are essential for the Community Relations Manager position?

Essential skills include excellent verbal and written communication in English, computer proficiency, and the ability to be a self-starter.

Is a valid driver’s license necessary for this position?

Yes, a valid Ontario driver’s license is required, and the candidate must be willing to drive their own vehicle.

What type of experience is preferred for candidates applying for this role?

Experience in an industry related to the position, such as real estate, healthcare, or sales, is preferred.

Does this position require flexibility in scheduling?

Yes, the role requires availability for a flexible schedule, which may include weekends and/or evenings.

What are some key responsibilities of the Community Relations Manager?

Key responsibilities include developing and implementing marketing plans, facilitating smooth transitions for new residents, maintaining sales statistics, conducting tours, and coordinating public relations activities.

How does the Community Relations Manager contribute to the Verve Quality Improvement (VQI) program?

The manager participates in and contributes to the VQI program at the home by implementing quality improvement strategies related to marketing and sales.

What is the protocol for responding to resident inquiries and concerns?

The Community Relations Manager responds to inquiries and concerns, follows up with the general manager and department heads to ensure residents' satisfaction, and maintains up-to-date resident records.

Are there any training requirements for this position?

Yes, the Community Relations Manager is required to complete all mandatory annual training and education as well as comply with corporate policies and procedures.

Is a criminal background check mandatory for this role?

Yes, all offers of employment are subject to a Criminal Background Check.

What kind of workplace culture does Verve Senior Living promote?

Verve Senior Living promotes an inclusive, equitable, and accessible workplace that reflects the diversity of the residents and communities they serve.

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Verve Senior Living

Inspired Senior Living

Science & Healthcare
Industry
501-1000
Employees
1980
Founded Year

Mission & Purpose

Retirement living can be active, inspiring, and fulfilling. We know because we help make it a reality every day. Visit one of our retirement residences and see what living with Verve is all about. Retirement living can be inspired, and inspiring. Every day our residents prove that the historical definition of senior living can be reshaped and rethought. Aging doesn't mean that life should suddenly cease to be fulfilling or lived without spirit and vitality. We strive to create an environment where mind, body, and spirit can flourish means having programming, amenities, and staff that are second to none. With more than 30 communities all over Canada, we strive to continuously reinvent senior living.