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Consumer Insights Manager

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Mondelēz International

3mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Research & Development
  • Mumbai, +3

AI generated summary

  • You need 9-12 years in CPG/FMCG or research agencies like Nielsen/Kantar, expertise in quantitative/qualitative research, Nielsen/Kantar data experience, strong presentation skills, and conflict resolution abilities.
  • You will drive consumer insights, collaborate with marketing, manage category data, facilitate product launches, and ensure data quality to support strategic decision-making and business growth.

Requirements

  • 9-12 of experience in the CPG/FMCG industry and/or research agencies such as Nielsen or Kantar
  • Ideally experience in Both Industry (CPG FMCG) & Research agencies Nielsen or Kantar
  • We’re seeking someone with a strong background in quantitative research techniques, and working knowledge of qualitative techniques.
  • Experience in Nielsen retail data and Kantar Household Panel data. will be preferred.
  • Proven track record in an insights role within a client organization (manufacturing or service industry)
  • Strong presentation Skills
  • Conflict resolution
  • Multi-tasking

Responsibilities

  • Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
  • Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
  • Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
  • Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer.
  • Develop Mondelez’s capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch.
  • Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas.
  • Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch.
  • Demonstrate a clear understanding of Mondelez’s business model, corporate / category strategies, business objectives and analytic priorities.
  • Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation.
  • Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities.
  • Recommend best practices to Category India CI team to facilitate the integration of country CI Analytic plans.
  • Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.
  • Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.g. segmentation, regression, sizing estimation).
  • Partner with the shopper insights team to build the relevance and quality of shopper and retail insights.
  • Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data.
  • Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members.
  • Provide constructive and effective feedback on Strengths and Development Opportunities through formal and informal feedback.
  • Actively participate in the development of effective training, and facilitate delivery of training material.
  • On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently.
  • Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers.
  • Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables.
  • Providing checks and balances – facilitate reviews and evaluation (pre/post).
  • Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools.
  • Drive data quality and return on investment and full utilisation of syndicated and continuous data.
  • Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the market.

FAQs

What is the main purpose of the Consumer Insights Manager role at Mondelēz International?

The main purpose of the Consumer Insights Manager role is to influence top-tier financial business results through delivering inspirational category consumer insights, managing category research requirements, and enhancing the strategic insights capabilities within the category team.

How many years of experience are required for this position?

The position requires 9-12 years of experience in the CPG/FMCG industry and/or research agencies such as Nielsen or Kantar.

Is experience with both industry and research agencies preferred for this role?

Yes, experience in both the industry (CPG/FMCG) and research agencies like Nielsen or Kantar is preferred.

What kind of insights will the Manager be responsible for providing?

The Manager will provide compelling and actionable business recommendations, holistic consumer insights, and competitive analysis to drive business planning and decision-making.

Will the Consumer Insights Manager collaborate with other teams?

Yes, the Manager will actively collaborate with various teams, including Marketing, Category teams, Shopper Insights, and suppliers to ensure effective integration of insights.

What skills are emphasized for the Consumer Insights Manager position?

Strong presentation skills, conflict resolution, and the ability to multitask are emphasized as key soft skills for the role.

Where is Mondelez India Foods Private Limited headquartered?

Mondelez India Foods Private Limited is headquartered in Mumbai, India.

Is there support for relocation for this position?

Yes, within-country relocation support is available, and minimal support is offered for candidates voluntarily moving internationally through the Volunteer International Transfer Policy.

What kind of research tools and techniques will the Manager utilize?

The Manager will utilize qualitative, quantitative, syndicated, and digital research tools to develop optimal research solutions and ensure data quality.

Who will the Consumer Insights Manager present their findings to?

The Manager will present findings to stakeholders such as Brand Managers, Category Managers, the Senior Marketing Leadership Team, and occasionally to the CMO or Country President.

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Mondelēz International

We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.

Retail & Consumer Goods
Industry
10,001+
Employees
2012
Founded Year

Mission & Purpose

Mondelez International is a global snacking company that manufactures and markets a wide range of well-known snack brands. Their portfolio includes iconic brands such as Cadbury, Oreo, Toblerone, Milka, and Trident, among others. Mondelez International's mission is to create delicious moments of joy by offering consumers high-quality and indulgent snacking options. They strive to delight consumers with their products and bring happiness to people's lives through the enjoyment of their snacks. With a commitment to sustainability and community engagement, Mondelez International aims to make a positive impact on society and be a responsible corporate citizen.