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Consumer Market Insights Manager

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Givaudan

3mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Research & Development
  • Dubai

AI generated summary

  • You need a Bachelor's degree and 10+ years in quantitative market research, ideally in fragrances. Must have project management skills, statistical knowledge, and be proficient in English.
  • You will manage regional market research projects, partner with teams on fragrance development, act as a research expert for customers, and collaborate on category development to drive insights.

Requirements

  • A Bachelor's or University Degree in Marketing, Business Management or a relevant discipline.
  • 10+ years of relevant and progressive work experience in quantitative market research, either in the industry or a market research agency environment, ideally for the fragrance industry or with market research companies focusing on the FMCG space.
  • Hands-on experience with consumer testing techniques, methodologies, design, statistical approaches, and modelling.
  • Understanding of inferential & multivariate statistics and experimental design will be advantageous.
  • Excellent project management and presentation skills.
  • Comfortable working and collaborating with diverse teams and cultures.
  • Proficient in the English language. Knowledge of additional languages like Arabic or French will be an added advantage.

Responsibilities

  • Project management of regional market research projects:
  • Identification of methodology for consumer market research projects.
  • Commissioning and set up.
  • Cost management.
  • Management and quality control of the field.
  • Management of data analysis.
  • Consumer and Market Insights (CMI) business partnering:
  • Partner with the fragrance Evaluation, Perfumers, Sales, Marketing and Technical teams and work closely on active and proactive regional and cross-regional market research projects throughout the fragrance development cycle.
  • Provide in-depth interpretation of results to guide fragrance development and selection, and help to build the rationale to support our brief submissions to customers.
  • Be our customers' research expert:
  • Act as a market research expert in direct contact with our customers to discuss and review CMI strategies, methodologies, and results.
  • Discuss and review CMI needs, help draw olfactive hypotheses, discuss test methodologies to generate actionable information and present results through olfactive recommendations to internal and external customers.
  • Ensure that we store the CMI data centrally and accessible for future reference.
  • Collaborate for category development:
  • Collaborate with our Fabric Care category teams, to provide CMI leadership and expertise to improve ways of working and support strategic proactive category plans.
  • Identify opportunities and gaps in knowledge and translate insights from consumer behaviours to potential fragrance solutions.

FAQs

What is the job title for this position?

The job title for this position is Consumer Market Insights Manager.

What are the primary responsibilities of the Consumer Market Insights Manager?

The primary responsibilities include project management of regional market research projects, consumer and market insights business partnering, acting as the customers' research expert, and collaborating for category development.

What are the required qualifications for this role?

The required qualifications include a Bachelor's or University Degree in Marketing, Business Management, or a relevant discipline, along with 10+ years of relevant work experience in quantitative market research.

Is experience specifically in the fragrance industry required?

While not mandatory, experience in the fragrance industry or with market research companies focusing on the FMCG space is considered ideal.

Where is this position based?

This position is based in the Dubai office.

Who does the Consumer Market Insights Manager report to?

The Consumer Market Insights Manager reports to the CMI Director for MENA.

What skills are important for this role?

Important skills include excellent project management and presentation skills, hands-on experience with consumer testing techniques, and the ability to work and collaborate with diverse teams.

Are there any language requirements?

Proficiency in the English language is required, and knowledge of additional languages like Arabic or French will be an added advantage.

What benefits are offered for this position?

Benefits include excellent opportunities for learning and development, an attractive compensation package, private VIP health insurance, support for children's education, annual flight ticket allowance, and performance bonuses.

What type of working environment can one expect in this role?

The working environment is described as creative and inspiring, with a culture that encourages collaboration and learning from talented and passionate people.

Is the hiring company committed to diversity and inclusion?

Yes, Givaudan embraces diversity and is committed to building an inclusive environment where everyone can impact the world.

What is the nature of the working arrangement for this position?

The nature of the working arrangement is hybrid, allowing for both remote and on-site work.

Givaudan. Human by nature.

Manufacturing & Electronics
Industry
10,001+
Employees
1895
Founded Year

Mission & Purpose

Givaudan is a global leader in the creation of flavours and fragrances, providing innovative solutions for the food, beverage, consumer goods, and fragrance industries. Their ultimate mission is to engage the senses and enhance the daily lives of consumers worldwide through unique and sustainable flavour and fragrance experiences. The purpose of Givaudan is to collaborate with customers and partners to create products that delight and inspire, while maintaining a strong commitment to sustainability, creativity, and excellence in their craft, ultimately contributing to the well-being and enjoyment of people around the world.