Content Designer

Bupa

2mo ago

Job
Full-time
Mid Level
Marketing
Design
Salford
Quick Apply

AI generated summary

You should leverage data for content decisions, build stakeholder relationships, design user-focused content, apply agile methods, and ensure accessibility while managing content effectively.
You will research and create content, collaborate with the design team, use data for decisions, influence stakeholders, and contribute to style guides and content patterns in digital projects.

Requirements

Be comfortable using evidence, data and research to make content decisions
Build relationships to focus on the needs of the user and to influence stakeholders
Contribute to and use the style guides and content patterns
Work collaboratively
Support with the MMS and sign off process
Contribute to content design conversations within the team
Agile working. You are aware of and understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery. You can use a range of tools and platforms to plan and manage your work.
Content concepts and prototyping. You work with UX and UI designers to create content and assess layout within a wireframe. You support with testing and are able to interpret data to optimise content and change designs based on your findings.
Stakeholder relationship management. You have a good working relationship with stakeholders and you work to understand their needs. You feel comfortable asking them questions and involving them in your process, you understand the value this brings to the end product.
Strategic thinking. You support the creation and development of strategies and policies. You contribute to iterating and improving processes and guidelines.
User focus. You can formulate hypotheses, gain insights from data and user research and make decisions on findings. You understand the range of different users who might access content and services and can identify their needs based on evidence. You can translate user stories into content that meets users' needs. You can use quantitative and qualitative data about users to turn user insights into outcomes.
User-centred content design. You design content to meet user needs and make complex language and processes easy to understand. You can present the right information in the right format for what users need. You have robust experience of writing and editing. You write in plain language in a way that users understand, making information accessible to all. You understand accessibility requirements and can design content that works with common assistive technologies. You use data, research and evidence to review and evaluate content to make improvements. You consistently and effectively apply content standards and style guidelines to your work. You work to continuously improve content and understand why content lifecycle management is important. You can work autonomously.

Responsibilities

You'll be working on transformational digital healthcare and wellbeing projects, alongside a rapidly growing, passionate and talented multi-disciplinary digital experience design team.
We're made up of UX designers, UI designers, Content Designers and Researchers, who are all focused on creating the best digital experiences for our customers.
Alongside project work, we give our designers time to help build the experience design team and shape our process within the wider digital team.
We're led by data and try to show how designing delightful experiences has real business impact.
You'll want to develop your craft both internally and externally and contribute to the wider design community.
Some days you might be working on a mental health campaign, others you may be helping craft an onboarding journey for one of our digital products.
Content designers are responsible for researching, creating, playing back, updating and reviewing content at all stages of the end-to-end user journey.
Be comfortable using evidence, data and research to make content decisions.
Build relationships to focus on the needs of the user and to influence stakeholders.
Contribute to and use the style guides and content patterns.
Work collaboratively.
Support with the MMS and sign off process.
Contribute to content design conversations within the team.

FAQs

What is the location of the Content Designer role?

The Content Designer role is located at Bupa Place, Salford Quays M50 3SP.

Is this a full-time position?

Yes, this is a full-time position requiring 37.5 hours of work per week.

What is the salary for this role?

The salary for the Content Designer role starts from £35k, with additional excellent benefits.

Is there an option to work from home?

Yes, there is an option to work from home up to 3 days a week in a hybrid format.

What types of projects will the Content Designer work on?

The Content Designer will work on transformational digital healthcare and wellbeing projects.

What is the team structure for this role?

The Content Designer will be part of a multi-disciplinary digital experience design team that includes UX designers, UI designers, Content Designers, and Researchers.

What kind of benefits does Bupa offer?

Bupa offers a range of benefits including 25 days of holiday, health insurance, an enhanced pension plan, and access to onsite gyms or local discounts.

Is there a focus on user-centered design in this role?

Yes, the role emphasizes user-centered content design and requires the ability to create content that meets user needs.

What skills are required for the Content Designer position?

Required skills include Agile working, content concepts and prototyping, stakeholder relationship management, strategic thinking, user focus, and user-centered content design.

Does Bupa promote diversity in its hiring process?

Yes, Bupa encourages applications from individuals with diverse backgrounds and experiences, and they are a Disability Confident employer that offers guaranteed interviews for disabled applicants who meet the minimum criteria.

Bupa

Our purpose is helping people live longer, healthier, happier lives and making a better world.

Science & Healthcare

Industry

10,001+

Employees

1947

Founded Year

Mission & Purpose

upa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.