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Content SEO Specialist

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the LEGO Group

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • London

AI generated summary

  • You should have strong SEO knowledge, experience in content strategy, excellent writing skills, analytical abilities, and a passion for engaging audiences in a creative environment.
  • You will optimize website content for search engines, conduct keyword research, analyze performance metrics, and collaborate with teams to enhance online visibility and user engagement.

Requirements

  • * Good working knowledge of on-page SEO fundamentals
  • * Experience in SEO across various markets and identifying market nuances
  • * Experience in an SEO or content marketing-focused role
  • * Strong skills in keyword clustering and research
  • * Ability to translate performance into a clear narrative for a wide range of partners
  • * Experience with keyword research tools such as Google’s Keyword Planner, Ahrefs, and SEMRush
  • * Excellent writing, communication and presentation skills
  • * Passion for SEO and driving results through content
  • * Experience in liaising with multiple partners to get content live
  • * Previous experience in a SEO copywriting role preferred
  • * Good working knowledge of other SEO tools such as Screaming Frog or Similarweb would be a plus!
  • * Understanding of AI content writing and how it can be applied to improve efficiencies preferred
  • * Experience working in-house at a large, global brand with multiple levels of approval preferred
  • * Experience with A/B testing preferred

Responsibilities

  • - Conduct keyword research and identify target keywords to incorporate into content
  • - Create high-quality content to support global and local campaigns whilst working with trading teams to identify product targeting
  • - Analyze data to track the success of campaigns and make data-driven decisions
  • - Manage, segment and report on our tracked keywords to show the value our content is driving
  • - Coordinate the creation of new content and ensure content we produce is maintained once launched
  • - Communicate campaign performance to wider partner groups
  • - Manage and maintain the SEO content calendar for campaigns and evergreen content
  • - Liaise with internal and external partners to reflect commercial priorities and requirements

FAQs

What is the main focus of the Content SEO Specialist role at LEGO?

The primary focus is to identify content opportunities that will drive SEO performance for LEGO.com globally by identifying content gaps, optimizing existing content, and improving keyword visibility in search.

What are the core responsibilities of the Content SEO Specialist?

Core responsibilities include conducting keyword research, creating high-quality content, analyzing campaign data, managing an SEO content calendar, and liaising with internal and external partners to ensure content aligns with commercial priorities.

What qualifications are preferred for this role?

Preferred qualifications include experience in SEO or content marketing, strong skills in keyword research, excellent writing and communication skills, and familiarity with SEO tools like Google’s Keyword Planner, Ahrefs, SEMRush, Screaming Frog, or Similarweb.

Is prior experience in SEO copywriting necessary for this position?

While not strictly necessary, previous experience in an SEO copywriting role is preferred, as it would support the content creation aspect of the job.

Does LEGO provide relocation assistance for this position?

No, LEGO does not offer relocation assistance for this role.

What tools will the Content SEO Specialist use in their job?

The specialist will use various SEO tools, including Google’s Keyword Planner, Ahrefs, SEMRush, Screaming Frog, and potentially others to analyze keywords and optimize content.

What are the work conditions regarding location for this role?

The position follows a hybrid work policy, requiring an average of three days per week in the office, with the primary workplace assigned upon joining.

What are some benefits offered to the Content SEO Specialist?

Benefits include enhanced paid family care leave, life and disability insurance, wellbeing resources, generous colleague discounts, and potential bonuses based on performance.

How can applicants demonstrate their qualifications for this job?

Applicants are encouraged to make their portfolio visible in their application by attaching examples of their recent content work or providing links to those examples.

What type of team culture can a new hire expect at LEGO?

A new hire can expect a diverse, dynamic, and inclusive culture focused on creativity and collaboration, where everyone's contributions are valued, and where the mission is centered on children's rights and wellbeing.

the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!