FAQs
What is the main focus of the Content SEO Specialist role at LEGO?
The primary focus is to identify content opportunities that will drive SEO performance for LEGO.com globally by identifying content gaps, optimizing existing content, and improving keyword visibility in search.
What are the core responsibilities of the Content SEO Specialist?
Core responsibilities include conducting keyword research, creating high-quality content, analyzing campaign data, managing an SEO content calendar, and liaising with internal and external partners to ensure content aligns with commercial priorities.
What qualifications are preferred for this role?
Preferred qualifications include experience in SEO or content marketing, strong skills in keyword research, excellent writing and communication skills, and familiarity with SEO tools like Google’s Keyword Planner, Ahrefs, SEMRush, Screaming Frog, or Similarweb.
Is prior experience in SEO copywriting necessary for this position?
While not strictly necessary, previous experience in an SEO copywriting role is preferred, as it would support the content creation aspect of the job.
Does LEGO provide relocation assistance for this position?
No, LEGO does not offer relocation assistance for this role.
What tools will the Content SEO Specialist use in their job?
The specialist will use various SEO tools, including Google’s Keyword Planner, Ahrefs, SEMRush, Screaming Frog, and potentially others to analyze keywords and optimize content.
What are the work conditions regarding location for this role?
The position follows a hybrid work policy, requiring an average of three days per week in the office, with the primary workplace assigned upon joining.
What are some benefits offered to the Content SEO Specialist?
Benefits include enhanced paid family care leave, life and disability insurance, wellbeing resources, generous colleague discounts, and potential bonuses based on performance.
How can applicants demonstrate their qualifications for this job?
Applicants are encouraged to make their portfolio visible in their application by attaching examples of their recent content work or providing links to those examples.
What type of team culture can a new hire expect at LEGO?
A new hire can expect a diverse, dynamic, and inclusive culture focused on creativity and collaboration, where everyone's contributions are valued, and where the mission is centered on children's rights and wellbeing.